NOMUMU

No shade to match. No guessing. A second-skin base you mix to match you — skincare-first skin tint system. Simple to use. Beautiful to wear.

Five spaces. One philosophy.

Come in and mix.

  • The Sandbox

    Experiment and discover our world of urthy products at the Sandbox. Currently available to experience is NOMUMU. No appt required. Bring a friend and come create your shade.

  • The Scent Library

    Experience our vast array of scents. Pop by and grab a stool. You can check out all 30 of our unique scents and even blend your own. Once you find your perfect scent, give it to our staff and we'll make and scented product for you in your bespoke scent.

  • The Blend Bar

    Our Blendologists make all our products right in front of you on any given day. We can also fresh blend any scent into any scented product on the spot. Takes less time to make then a latte.

  • The Skin Space

    Our award-winning skincare in action. Come rejuvenate with our Facial + Flex sculpting facials.

  • The Bench

    This is where we hold our Labs at Urthy. Sign up for our Skincare Lab, Fragrance Lab, Bodycare Lab or anything in between. Classes are typically an hour long and lots of fun.

Urthy Skin is CertClean-certified but beyond “clean,” we focus on real performance.

CertClean Certified

The Urthy Routine for Skin Health

Cleansers

Clean skin or nothing else works. Remove buildup so your products actually do their job.

Exfoliants

If your skin looks dull, it’s not your products — it’s buildup. Remove dead skin so everything works better.

Treatments

Target what needs attention. Designed for targeted concerns where your skin needs extra care.

Moisturizers

Hydration that's designed to last. Lock in water and support your barrier so your skin stays balanced and plump.

Oils

Seal it or lose it. This is the step you may be missing. Keep water in your skin and stop it from drying out.

BETTER SKIN STARTS IN THE SHOWER

Body care and skincare formulated with barrier-supporting lipids, hydration systems, and plant actives.

How to take care for glowing skin

  • STEP 1

    Cleansers

    Transform your skincare routine with our effective cleansers. Scientifically formulated to cleanse and purify for a flawless complexion.

  • STEP 2

    Serums

    The Power Stack of age-specific serums formulated to target age related skin challenges.

  • STEP 3

    Moisturizers

    Barrier repair in our award-winning line up. Find your perfect moisturizer.

  • STEP 4

    Oils

    Lock in all the good with our lightweight oils.

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One Brand. Three Ways To Experience Urthy.

Urthy skin

Performance-first skincare formulated in-house to support hydration, barrier function, and skin that feels as good as it looks.

Urthy studio

Hands-on classes, custom blending, and fresh-made experiences at the Blend Bar in Marietta.

Urthy home

Clean scent for the spaces you live in — candles, diffusers, and home rituals designed to shift the mood of a room.

Featured Ekoa Face Oil

It absorbs instantly

No greasy film, no wait time, just soft, touchable skin.

It hydrates without heaviness

Perfect for post-shower or midday glow-ups.

It feels clean and hydrating

Not sticky, not shiny, just skin that feels like yours, only better.

It’s elegant enough to feel like a ritual

But easy enough to use every day.


Formulated Differently. Performs Differently.

Urthy formulas follow a set of intentional formulation strategies designed to support how skin actually functions.
From barrier-supporting lipids to advanced plant actives, every ingredient is selected for a specific role in the formula.
Formulator Note: Most Urthy formulas combine lipids, humectants, and active botanicals so the skin can hydrate, repair, and function comfortably.

  • Lipid Intelligence

    Your skin barrier is made of lipids.
    So we formulate with them intentionally.
    Barrier-supporting oils, sterols, and plant lipids help maintain comfortable, resilient skin.

  • Hydration That Actually Lasts

    Your skin barrier is made of lipids.
    So we formulate with them intentionally.
    Barrier-supporting oils, sterols, and plant lipids help maintain comfortable, resilient skin.

  • Active Botanicals

    Your skin barrier is made of lipids.
    So we formulate with them intentionally.
    Barrier-supporting oils, sterols, and plant lipids help maintain comfortable, resilient skin.

  • Formulated In-House

    Your skin barrier is made of lipids.
    So we formulate with them intentionally.
    Barrier-supporting oils, sterols, and plant lipids help maintain comfortable, resilient skin.

The Studio

Come join us and be creative at The Bench at Urthy. We have labs available every day of the week. Check out our schedule to find a lab.