What started off as a tiny idea in Jen's sisters garage has now blossomed into our brand...Urthy.

Urthy was born out of Jennifer Rotondo's personal struggle with autoimmune disease. As a 20-year veteran in the marketing industry, she couldn't find home & body products that met her need for being clean, phthalate-free, vegan, and sustainable. This led her on a mission to create the clean product line that Urthy is today.

Urthy is more than a brand; it's a philosophy rooted in passion, care, and unwavering quality. We are renowned for our exceptional scents and our signature packaging to elevate your experience. Above all, we are steadfast in our commitment to using only quality & clean ingredients in our meticulously crafted products. This ensures a unique and luxurious experience that you can trust and rely on.

Urthy is a brand that deeply cares about the environment. We take pride in the fact that all our products are cruelty-free. We use sustainable, clean ingredients that are ethically sourced and harvested. Our commitment to the environment is further demonstrated by our use of recycled materials for packaging and our reliance on handcrafted processes in our production facilities.

At Urthy, we deeply understand the power of scents. They can shift our mindsets, lift our spirits, and unlock memories. Our sense of smell is intricately linked to memory centers in our brains, making it incredibly personal and intimate. We take pride in offering a selection of nuanced, elegant scents. With multiple collections, each with a unique story, you'll find the scent that resonates with your journey, making you feel understood and connected.