Hi, I’m Jen Rotondo—founder of Urthy.

What started as a small idea in my sister’s garage is now Urthy: a clean home and body brand built out of necessity.

After being diagnosed with an autoimmune disease, I couldn’t find products that were truly clean—phthalate-free, sustainable, vegan—and that actually worked. So I made them myself.

Urthy isn’t just a brand. It’s how I live. Every product we make solves a problem: cracked skin, dry air, funky smells, sensory overload. I use all of it in my real, messy, beautiful life—because I need it. And I know you do too.

We’re known for bold, beautiful scents and clean formulas you can trust. No fluff. No filler. Just powerful, plant-based products that care for your body, your space, and your sanity.

And yeah, it smells amazing too—because that matters. Scent has the power to shift your mood, unlock memories, and bring you back to yourself. That’s why we make it a priority.

A lot of our products come straight from customer requests.
“Jen, I need something stronger than the body lotion.”
Boom. Here’s a body butter that actually works.

At the end of the day, I just want you to feel good—and get back to everything (and everyone) that matters to you.

Urthy. Clean products that work hard—just like you.