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Our Story

What started off as a tiny idea in Jen's sisters garage has now blossomed into our brand...Urthy.

Urthy was born out of Jennifer Rotondo's personal struggle with autoimmune disease. As a 20-year veteran in the marketing industry, she couldn't find home & body products that met her need for being clean, phthalate-free, vegan, and sustainable. This led her on a mission to create the clean product line that Urthy is today.

Urthy is more than a brand; it's a philosophy rooted in passion, care, and unwavering quality. We are renowned for our exceptional scents and our signature packaging to elevate your experience. Above all, we are steadfast in our commitment to using only quality & clean ingredients in our meticulously crafted products. This ensures a unique and luxurious experience that you can trust and rely on.

Urthy is a brand that deeply cares about the environment. We take pride in the fact that all our products are cruelty-free. We use sustainable, clean ingredients that are ethically sourced and harvested. Our commitment to the environment is further demonstrated by our use of recycled materials for packaging and our reliance on handcrafted processes in our production facilities.

At Urthy, we deeply understand the power of scents. They can shift our mindsets, lift our spirits, and unlock memories. Our sense of smell is intricately linked to memory centers in our brains, making it incredibly personal and intimate. We take pride in offering a selection of nuanced, elegant scents. With multiple collections, each with a unique story, you'll find the scent that resonates with your journey, making you feel understood and connected.


We handcraft all our products in our Georgia and Florida production facilities.

The Urthy Vision

Urthy envisions a world where the aromatic wonders of nature elevate every moment, connecting individuals to their roots and inspiring a deeper appreciation for the beauty of the Earth.

The Urthy Mission

At Urthy, our mission is to craft exceptional fragrances and clean products that harness the essence of the natural world, blending sustainable practices with artisanal craftsmanship to evoke memorable experiences. We strive to cultivate a harmonious relationship between humanity and nature, fostering well-being and mindfulness through the power of scent.

we love our customers and they love us

Product Testimonials

I love this oil!! I apply 3 pumps every evening to my face and when I wake up in the morning, my face is glowing! Not sure how long the bottle will last, but will definitely purchase again when I run out.

I am a candle lover, and have stopped using them because of the endocrine disrupters I heard about Urthy and I have loved their candles. My house smells fresh and I don’t have the guilt. It’s the small things in life. ❤️

I love that the Kwench Body Oil has multiple properties to help with moisturizing, while also helping my acne and aging! It also has the cutest packaging. Overall it’s a total knock out!

I will never go back to traditional room sprays. This is so light and smells so good. It lasts for a while! I will be buying more and giving some as gifts as well!

Absolutely love the reed diffusers. So satisfying when your guest are so delighted by the scent when they walk in. They are a must have now.

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