Welcome to Urthy
Real Care for real life.
I'm Jen — formulator, founder, and the one writing this page.
I started Urthy because I couldn't find what worked for me.
I have the early markers of autoimmune disease, and for years I watched products that other people loved cause headaches, breakouts, flares, and reactions I couldn't explain. The products marketed as "clean" often didn't perform. The products that performed often contained ingredients my body didn't tolerate.
I got tired of choosing. So I started formulating.
The first products were for me. Then for my friends. Then for everyone out there searching for a clean brand they could trust.
I've been formulating my entire life. Whether it was fuels, food, fragrance, or skincare, I've always been fascinated by how ingredients work together to create an outcome.
Different materials. Same discipline.
Every ingredient earns its place.
That's still how we formulate today.
Every Urthy formula is developed from scratch in our Marietta studio. We write formulas that work...for you!
Welcome to the Urthy Family!
Five spaces. One philosophy.
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The Sandbox
Use this section to show a list of product or collection features, guide your customers through a process or share customers' reviews and case studies.
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The Scent Library
Experience our vast array of scents. Pop by and grab a stool. You can check out all 30 of our unique scents and even blend your own. Once you find your perfect scent, give it to our staff and we'll make any scented product for you in your bespoke scent.
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The Blend Bar
Our Blendologists make all our products right in front of you on any given day. We can also fresh blend any scent into any scented product on the spot. Takes less time to make then a latte.
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The Skin Space
Our award-winning skincare in action. Come meet our Estheticians and rejuvenate with our Facial + Flex sculpting facials.
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The Bench
This is where we hold our Labs at Urthy. Sign up for our Skincare Lab, Fragrance Lab, Bodycare Lab or anything in between. Classes are typically an hour long and lots of fun.
