Our Story

Hi, I’m Jen Rotondo — founder of Urthy.

What started in my sister’s garage has grown into Urthy: a clean home and body brand built out of necessity.

After being diagnosed with an autoimmune disease, I realized the products I relied on weren’t truly clean. Many contained hidden toxins, weren’t sustainable, or simply didn’t work. So, I created my own — products that are phthalate-free, botanical, sustainable, Prop 65–compliant, and effective.

Urthy isn’t just a brand — it’s a way of living. Everything we make solves a real problem: cracked skin, dry air, products that overpromise but underdeliver. I built Urthy for people like me — people who need results, without compromise.

And that’s why we say: We’re better for you. Better formulations, better ingredients, better standards. Not just “clean,” but products that actually perform and fit into real, everyday life.

We’re known for our bold scents and powerful, plant-based formulas. And yes, they smell incredible — because scent matters. It shifts your mood, unlocks memories, and brings you back to yourself.

Real Care for Real Life.

Our mission is to create real care for real life — for people who don’t have time to mess around. Because dry skin, cracked feet, and a house that smells like last Tuesday’s dinner shouldn’t be the norm.

Every ingredient has a job.

Urthy formulas are developed through in-house formulation and production, giving us full control over what goes into every product we make.

We choose highly functional botanicals, barrier-supporting oils, and clean fragrance systems based on how they actually perform — not how they sound on a label.

Nothing is included just for marketing.
Nothing unnecessary makes it into the formula.

Clean is the baseline.
Performance is the point.

Better for You

Urthy is more than one product line—it’s an ecosystem of care.

We design solutions for every layer of life:

  • Face & Body Care: Oils, elixirs and everything in between tailored to your age and skin’s evolving needs
  • Home Care: Clean-burning candles, diffusers, and sprays to reset your space
  • Personal Fragrance: Clean unique scents that work with your body chemistry
  • Daily Rituals: Tools and textures that make taking care of yourself feel simple, not overwhelming

The philosophy is straightforward: when products are rooted in nature and designed with intention, they fit seamlessly into daily life—and actually make it better.

So Why the "U"?

Urthy is more than a name — it’s our foundation. Inspired by the earth, we created a brand that connects people and planet in every product. The “U” is intentional: it representsyou. Because there is no Urthy without you. Each of us has a role in shaping a cleaner, healthier world, and our name is a reminder that we’re in this together.

we love our customers and they love us

Product Testimonials

I love this oil!! I apply 3 pumps every evening to my face and when I wake up in the morning, my face is glowing! Not sure how long the bottle will last, but will definitely purchase again when I run out.

I am a candle lover, and have stopped using them because of the endocrine disrupters I heard about Urthy and I have loved their candles. My house smells fresh and I don’t have the guilt. It’s the small things in life. ❤️

I love that the Kwench Body Oil has multiple properties to help with moisturizing, while also helping my acne and aging! It also has the cutest packaging. Overall it’s a total knock out!

I will never go back to traditional room sprays. This is so light and smells so good. It lasts for a while! I will be buying more and giving some as gifts as well!

Absolutely love the reed diffusers. So satisfying when your guest are so delighted by the scent when they walk in. They are a must have now.