PURIFY Clarifying Facial

Our clean, skin-loving balm in seven ready-to-wear shades, made for your lips and your cheeks. Pick your color, press it on with a fingertip, and go.

The color is sheer on the first layer and builds as much as you want it to. Because it’s a balm, not a powder, it moves with your skin — no dry patches, no settling into lines, no telling where it starts and stops. It just looks like your lips and cheeks, but better.

How to wear it

On lips: press it on with a fingertip straight from the pot. One layer is a soft tint; two or three layers get close to a lipstick. It wears like a balm — comfortable, never drying — and fades evenly, so touch-ups take two seconds.

On cheeks: tap it onto the apples of your cheeks and blend outward with your fingers for a natural flush. Sweep it up along your cheekbone for a lifted look, or dot a little higher on the bone, where a highlighter would go, for a subtle glow. Cream blends into skin in a way powder can’t — it looks like the flush is coming from inside.

Together: using the same shade on lips and cheeks is the fastest done-in-a-minute look there is — everything automatically matches.

More than a color

Every pot is built on our Everlume balm base — the same barrier-loving skincare the rest of NOMUMU is made of — so it treats your lips and cheeks the whole time you wear it:

• Illipe & mango butters — rich, non-greasy moisture that melts at skin temperature and keeps lips soft, never waxy.
• Ceramides & barrier lipids — rebuild the skin’s protective barrier so it holds water and feels calm.
• Encapsulated hyaluronic acid — encapsulated so it disperses in the balm, then draws water into skin once it’s on, for comfort that lasts.
• Botanical-spectrum mineral pigment — the color itself: sheer, buildable, and kind to skin.

The Original Seven

• Bare — a soft nude. The everyday shade: the one you wear when you want to look finished, not made up.
• Cherry Bomb — a bright, classic red. Sheered out it’s a fresh cherry flush; built up it’s a full red lip.
• Magnetic — a berry pink. Flattering on nearly everyone — if you only pick one, pick this.
• Brazen — a warm copper bronze. Doubles as a cream bronzer on cheeks.
• Vamp — a deep, cool plum. Moody on lips, and a surprisingly wearable berry flush on cheeks.
• Unicorn Kisses — a shimmery orchid pink. The fun one — wear it alone or press it over any other shade for shimmer.
• Wine Head — a dark wine red for evenings out. Sheer it down for daytime.

Good to know

• Fingertip application — no brushes, no sharpener, no mirror required once you know your face.
• One pot, two jobs — it replaces a lipstick and a blush in your bag.
• Small-batch and clean, like everything we make.
• Reapply as often as you like — it’s balm underneath, so more color also means more comfort.

Pair it with NOMUMU Tinted Skincare — get the Duo and save $8.

Healthy skin. Just enough color.

NOMUMU isn't foundation.

It's skincare with just enough color to enhance what's already there.

Instead of masking your skin, our breathable, skin-first formula evens tone, softens redness, and delivers a healthy, natural finish that still looks like you.

Because your skin deserves to be seen—not covered.

Why You'll Love It

• Skincare-first formula
• Sheer, buildable coverage
• Lightweight, breathable finish
• Enhances instead of hides
• Comfortable enough for everyday wear
• Designed to let healthy skin shine through
• Clean, conscious ingredients
• Available in six adaptable base colors

Why Only Six Base Colors?

Most makeup brands give you dozens of shades and expect you to figure it out.

We took a different approach.

NOMUMU features six thoughtfully designed base colors that flex beautifully across a range of skin tones thanks to our sheer, skin-first formula.

Less guessing.

More confidence.

Find Your Base Color

Canvas - Neutral Light

Fair to light skin with neutral undertones.

Honey - Warm Light

Fair to light skin with warm undertones.

Buff - Neutral Medium

Light-medium to medium skin with neutral undertones.

Sienna - Warm Medium

Medium skin with warm undertones.

Truffle - Neutral Deep

Medium-deep to deep skin with neutral undertones.

Chestnut - Warm Deep

Deep skin with warm undertones.

Skincare First. Color Second.

Long before we created NOMUMU, we formulated skincare.

That experience taught us something.

Most people don't actually want more makeup.

They want healthier-looking skin.

So we built NOMUMU around nourishing ingredients first, then added just enough pigment to perfect—not hide—your complexion.

It's everything you love about skincare with just enough color to help you feel confident in your own skin.

The Finish

Think...

✓ Healthy skin

✓ Soft glow

✓ Even-looking complexion

✓ Your freckles still visible

✓ Your skin still looks like skin

Never heavy.

Never sticky.

Never mask-like.

How to Use

Using clean fingertips, a brush, or a sponge, apply a small amount to the face and blend outward. Wear one sheer layer for a naturally perfected finish or build where you want additional coverage.

MINIS

If you want to test the colors on your skin, then select one of our minis to try them out.

The Duo — one base, one color, done. Pick your shade of NOMUMU Tinted Skincare and pair it with any Lip + Cheek from The Original Seven.

No-makeup makeup. Made by you.

A customizable complexion system designed to adapt to the way you want to look — different finishes, different days, different versions of you.

Blend your base with six adjusters to customize tone, depth, brightness, correction, coverage, and finish — anytime you want.

Skin-like coverage. Mixed fresh by you.

✔ Sheer-to-buildable coverage with a skin-like finish
✔ Skincare-first balm base
✔ Customizable daily complexion
✔ Flexible coverage + finish
✔ Easy enough for anyone to use

The product you reach for instead.

NOMUMU combines customizable coverage, tone correction, complexion balancing, flexible finish, and skin-first texture into one adaptable system.

Designed to replace the pile of complexion products you keep trying to make work together.

✔ Foundation
✔ Bronzing drops
✔ Shade mixers
✔ Correctors
✔ Illuminators
✔ Skin tints

One base. Six adjusters. Unlimited ways to wear it.