Hydrate + Hold System

The step most routines skip.
Healthy-looking skin needs both hydration and retention. Our Hydrate + Hold System combines humectants and barrier-supportive lipids to help lock in moisture and support skin function.

There's power inside.

$119.00

Estimated delivery between July 20 and July 22. Order within

Select Scent 24 of 24

PAPYRUS CALM

The exhale at the end of the day.

Soft lavender settles into airy papyrus with a touch of guava brightness. Clean, calming, and effortlessly balanced.

Lavender Papyrus Guava
Most people hydrate their skin — and still feel dry.

Because hydration isn’t the problem.
Retention is.
Water + oil — exactly how skin is designed to function.

Somewhere along the way, we stopped finishing our routines with oil. This system brings that step back.

Hydra delivers water into the skin.
Ekoa helps hold it there.

Hydrate + Hold — the way skin is designed to work.

WHAT IT DOES

  • Delivers hydration using water-binding ingredients
  • Helps reduce moisture loss with barrier-supporting lipids
  • Improves skin softness, smoothness, and comfort
  • Keeps skin hydrated longer — without constant reapplication

WHY IT WORKS

Water hydrates.
Lipids keep it there.

Most routines stop at water. That’s why hydration doesn’t last.

Hydra Body Lotion pulls water into the skin using humectants and hydration molecules.

Ekoa Body Oil replenishes lipids that help reduce moisture loss and support the skin barrier.

Together, they restore what most routines are missing.

The final step. Because we formulated it that way.

Urthy formulas combine highly functional botanicals, barrier-supporting oils, and advanced plant-derived ingredients selected for how they actually perform on the skin.Some ingredients are significantly more expensive and harder to source than common alternatives.We formulate with them anyway. Because when it comes to skin function, the details matter.

See individual product pages for full ingredient lists:
Hydra Body Lotion
Ekoa Body Oil

Apply Hydra Body Lotion to clean or damp skin.
Follow with Ekoa Body Oil to help seal in hydration.
Use daily for best results.

Video Ritual
Hydrate + Hold System

Hydrate + Hold System

$119.00

$119.00

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THE BOTANICAL SPECTRUM

Wear the rainbow.

A philosophy in two parts. Color is the science. Balance is the formula.

Color is the science.

You’ve heard eat the rainbow — the more colors on your plate, the broader the nutrient spectrum. Skin works the same way. Every pigment carries a different bioactive compound: curcuminoids, carotenoids, anthocyanins, chlorophyll, polyphenols. The color isn’t cosmetic. It’s the active.

Balance is the formula.

Skincare keeps crowning one hero a year — vitamin C, retinol, niacinamide, bakuchiol. But skin doesn’t have one need. A single rosehip seed contains carotenoids, tocopherols, fatty acids, and retinoid precursors — an ecosystem evolved to work together. We combine ecosystems intentionally, so every formula does many things at once. That’s why our skin sees results that hold.

Every pigment has a purpose. Every formula is balanced.

Overall rating: 4.9491525 / 5 from 59 reviews.

AI Generated Review Summary

The Hydration System combines Hydra Body Lotion and Ekoa Body Oil to effectively hydrate and lock in moisture. Customers appreciate the smooth, silky feeling and subtle fragrance, though some have mixed feelings about the body oil.

Summary topics

  • Skin Hydration: 18%
  • Fragrance: 52%
  • Skin Feeling: 22%
  • Fragrance Quality: 12%
  • Body Oil Experience: 50%

Review topics: [].

Review highlights

  • "The scents are so clean and beautiful and my skin feels amazing!" — Lisa K.
  • "The scent is amazing and my skin looks and feels so luxurious :heart:" — Janet H.
  • "I loved the fragrance (light, refreshing, sweet) and smooth texture of the oil." — Tori M.

Reviews

Excellent fragance

"Beautiful scent. Very relaxing."

— Lidia R. (5/5)

"A little goes a long way. This small bottle will last. Got it in Hinoki Woods for me and other scents as gifts for Christmas."

— Nydia (5/5)

Awesome Face Oil

"I will continue using this face oil. I have combination melanated skin. Dry in some areas. This face oil is rejuvenating and moisturizing. 10/10."

— New C. (5/5)

LOVE Urthy!!

"Absolutely LOVE everything from Urthy! The scents are so clean and beautiful and my skin feels amazing!"

— Lisa K. (5/5)

"Absokutely love that it is a spray bittle, light weight, no fragrance, yet leaves my skin feeling silky!"

— Jan (5/5)

Love using after a shower

"Love using after a shower - scent stays with me a long time!"

— Frankie W. (5/5)

Oil obsessed

"One of my all time favorite products by Urthy! I use the body oil on my legs after a shower. It’s quick absorption and it leaves my skin feeling smooth and silky. The fragrance is subtle…love this body oil!"

— a. e. (5/5)

My favorite

"This is my favorite product - great fragrance - makes my skin so soft."

— Marla G. (5/5)

So easy and clean

"The ease of spraying this oil is a big plus. I got the unscented so-that it would not compete with my perfume. I apply it just after the shower."

— Susan S. (4/5)

Love Urthy

"I love the Lady Dahlia scent and use the body oil religiously. For the diffuser in my living room, Native Ink is the perfect, fresh and subtle scent."

— Elizabeth J. (5/5)

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Handcrafted daily in our Georgia Studio handcrafted daily

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