Weightless hydration. Visible radiance. Instant refinement.

Aloura™ redefines body care with a serum-like texture that sinks in on contact, leaving skin smooth, soft, and illuminated — never coated or greasy. Designed for those who crave hydration without the heaviness, it transforms the feel of your skin from ordinary to exceptional in seconds.

Cleanse. Hydrate. Leave the barrier intact.

Inspired by the French word lous — “to loosen.” Glouse gently releases dirt, makeup, and buildup while supporting the skin’s natural hydration system and barrier.

Skin should feel clean after washing — not tight.

WHAT IT DOES

• Removes dirt, oil, and makeup
  
• Cleans without stripping the skin barrier
  
• Supports the skin’s natural hydration system
  
• Leaves skin calm, balanced, and comfortable

No tightness. No dryness.

WHY IT WORKS

Most cleansers focus only on removing dirt.

We formulated Glouse differently, on purpose.

Gentle cleansing surfactants lift away impurities while ingredients that mimic the skin’s Natural Moisturizing Factor — like sodium PCA, sodium lactate, and amino acids — help maintain hydration during cleansing.

So skin feels clean and comfortable after washing.

Exactly how we designed it.

FORMULATOR'S NOTE

Cleansing is where most skincare routines go wrong.

Many cleansers strip away the skin’s natural oils and hydration factors.

We built Glouse to do the opposite.

Alongside gentle cleansing surfactants, the formula includes Natural Moisturizing Factor components and barrier-supporting botanicals so skin stays balanced even during cleansing.

Clean skin shouldn’t come at the expense of the barrier.

So we formulated it differently.

Elevate your shaving ritual with the Vita Barba Shave Soap Kit, a complete set designed for the modern gentleman. This luxurious kit includes a rich, skin-nourishing shave soap, a handcrafted beechwood bowl, and a premium shave brushfor the ultimate grooming experience.

The shave soap creates a creamy, hydrating lather, allowing your razor to glide effortlessly while reducing irritation. The elegant beechwood bowl is both functional and stylish, providing the perfect vessel for whipping up your lather. Paired with the soft, high-quality bristles of the shave brush, this kit ensures a close, comfortable shave while treating your skin to the care it deserves.

This premium shave soap creates a rich, creamy lather that allows your razor to glide effortlessly, reducing irritation and razor burn. Infused with hydrating glycerin, soothing shea butter, kaolin clay providing a smooth glide, reducing friction and irritation and purifying activated charcoal, it not only provides a smooth shave but also helps detoxify and moisturize your skin.

Perfect for daily use or as a thoughtful gift, the Vita Barba Shave Soap Kit combines timeless craftsmanship with modern skincare benefits, leaving your skin smooth, refreshed, and impeccably groomed.

This is for one beechwood bowl and lid, one brush and one shave soap in your choice of scent.

The lightweight layer your skin’s been missing.
More than a moisturizer, Aloura™ Face Milk is a serum-style treatment milk designed to prep, smooth, and hydrate — the perfect bridge between active treatments and barrier care. This lightweight milk absorbs instantly, infusing skin with replenishing moisture while refining texture and revealing a smoother, more radiant complexion.

Key Benefits

• Instant, breathable hydration with a soft, dewy finish
• Strengthens the moisture barrier and restores suppleness
• Smooths texture and supports renewal without heaviness
• Calms and comforts sensitive or stressed skin
• Layers beautifully under actives or moisturizer

Ingredient Highlights

• Urea + Pentavitin® (Saccharide Isomerate) — Strengthen the moisture barrier and promote smooth, supple texture.
• Sodium PCA + Sodium Hyaluronate — Draw in and retain deep hydration for a plump, dewy finish.
• Bisabolol — Calms irritation and soothes sensitive or stressed skin.
• Bakuchiol — Visibly refines tone and texture for renewed radiance, without irritation.

Skin looks balanced, luminous, and quietly perfected — never greasy, always comfortable.

Whisper‑light. Skin‑deep. Always effortless.

Ekoa™ is a whisper-light face oil that delivers deep hydration without the weight. Designed to echo your skin’s natural moisture barrier, it absorbs instantly—leaving your skin soft, smooth, and never greasy. The dry-touch finish makes it easy to wear every day, whether applied on damp skin post-shower or used throughout the day for a quick glow-up. Clean, simple, and effortlessly effective—this is hydration, redefined.

• It absorbs instantly—no greasy film, no wait time, just soft, touchable skin.
• It hydrates without heaviness—perfect for post-shower or midday glow-ups.
• It feels clean and hydrating—not sticky, not shiny, just skin that feels like yours, only better.
• It simplifies your routine—one effortless step for skin that looks and feels cared for.
• It’s elegant enough to feel like a ritual, but easy enough to use every day.

Vegan. Cruelty-free. Made without parabens, phthalates, or formaldehyde-releasers. Just a whisper-light oil that does exactly what your skin needs—and nothing it doesn’t.

Brighten. Even. Glow — without the irritation.

Dullness isn't a skin type — it's a problem. SHINE uses stable Vitamin C and niacinamide to target uneven tone and pigmentation at the surface, while leaving the barrier intact. Mixed fresh so the actives are at full potency when they hit your skin.

Dull, uneven, or post-blemish skin. Anyone who's tried Vitamin C serums and found them irritating, or who wants a brightening treatment that builds results over time without sensitivity.

Skin types: All · Especially dull, uneven, or hyperpigmented skin

1. Pour your SHINE powder into a small bowl.
2. Add a few drops of water and mix into a smooth, even paste.
3. Apply to clean, dry skin — avoiding the eye area.
4. Leave on 8–10 minutes. Rinse thoroughly with warm water.
5. Follow with your full Urthy routine. This mask works best as Step 3: Treat.

Use 1–2× weekly. Results are cumulative — consistent use is where the magic happens.

• Immediately: smoother texture and a healthy surface glow
• Week 2–3: uneven tone starts to fade, skin looks more uniform
• With consistent use: brighter overall complexion, reduced post-blemish marks

Vitamin C in pre-made products oxidizes before it reaches your skin. SHINE is mixed fresh to order — so you're getting full-potency actives every single time. Made in our Marietta, GA studio.