Beloved
"Love my Urthy Minis, gave me the opportunity to see if I like the scent and it was hands down a great scent, this is one mini that will not go to waste."
There's power inside.
$15.00
Discover your new favorite fragrance with our Mini Scent Cards — pocket-sized eau de parfum spray vials designed for sampling. Each mini perfume card gives you a chance to experience our signature fragrances before committing to a full-size bottle.
These perfume testers let you explore Urthy’s clean, plant-based scents one spritz at a time — the perfect way to try before you buy.
Features:
Mini Scent Cards: Try it, love it, then make it yours.
NOMUMU is skincare-first color — sheer, buildable skin and lip tints made with the same clean ingredients as our skincare. Six simple base shades that look great on any skin tone, plus Lip + Cheek for a natural wash of color. Easy to apply, easy to build, made to bring life back to your skin. Plus our Artists Kit if you want to build your own base shade with our adjusters.
$46.00
Our clean, skin-loving balm in seven ready-to-wear shades, made for your lips and your cheeks. Pick your color, press it on with a fingertip, and go.
The color is sheer on the first layer and builds as much as you want it to. Because it’s a balm, not a powder, it moves with your skin — no dry patches, no settling into lines, no telling where it starts and stops. It just looks like your lips and cheeks, but better.
On lips: press it on with a fingertip straight from the pot. One layer is a soft tint; two or three layers get close to a lipstick. It wears like a balm — comfortable, never drying — and fades evenly, so touch-ups take two seconds.
On cheeks: tap it onto the apples of your cheeks and blend outward with your fingers for a natural flush. Sweep it up along your cheekbone for a lifted look, or dot a little higher on the bone, where a highlighter would go, for a subtle glow. Cream blends into skin in a way powder can’t — it looks like the flush is coming from inside.
Together: using the same shade on lips and cheeks is the fastest done-in-a-minute look there is — everything automatically matches.
Every pot is built on our Everlume balm base — the same barrier-loving skincare the rest of NOMUMU is made of — so it treats your lips and cheeks the whole time you wear it:
Pair it with NOMUMU Tinted Skincare — get the Duo and save $8.
NOMUMU isn't foundation.
It's skincare with just enough color to enhance what's already there.
Instead of masking your skin, our breathable, skin-first formula evens tone, softens redness, and delivers a healthy, natural finish that still looks like you.
Because your skin deserves to be seen—not covered.
Most makeup brands give you dozens of shades and expect you to figure it out.
We took a different approach.
NOMUMU features six thoughtfully designed base colors that flex beautifully across a range of skin tones thanks to our sheer, skin-first formula.
Less guessing.
More confidence.
Fair to light skin with neutral undertones.
Fair to light skin with warm undertones.
Light-medium to medium skin with neutral undertones.
Medium skin with warm undertones.
Medium-deep to deep skin with neutral undertones.
Deep skin with warm undertones.
Long before we created NOMUMU, we formulated skincare.
That experience taught us something.
Most people don't actually want more makeup.
They want healthier-looking skin.
So we built NOMUMU around nourishing ingredients first, then added just enough pigment to perfect—not hide—your complexion.
It's everything you love about skincare with just enough color to help you feel confident in your own skin.
The Finish
Think...
✓ Healthy skin
✓ Soft glow
✓ Even-looking complexion
✓ Your freckles still visible
✓ Your skin still looks like skin
Never heavy.
Never sticky.
Never mask-like.
How to Use
Using clean fingertips, a brush, or a sponge, apply a small amount to the face and blend outward. Wear one sheer layer for a naturally perfected finish or build where you want additional coverage.
MINIS
If you want to test the colors on your skin, then select one of our minis to try them out.
The Duo — one base, one color, done. Pick your shade of NOMUMU Tinted Skincare and pair it with any Lip + Cheek from The Original Seven.
A customizable complexion system designed to adapt to the way you want to look — different finishes, different days, different versions of you.
Blend your base with six adjusters to customize tone, depth, brightness, correction, coverage, and finish — anytime you want.
Skin-like coverage. Mixed fresh by you.
✔ Sheer-to-buildable coverage with a skin-like finish
✔ Skincare-first balm base
✔ Customizable daily complexion
✔ Flexible coverage + finish
✔ Easy enough for anyone to use
NOMUMU combines customizable coverage, tone correction, complexion balancing, flexible finish, and skin-first texture into one adaptable system.
Designed to replace the pile of complexion products you keep trying to make work together.
✔ Foundation
✔ Bronzing drops
✔ Shade mixers
✔ Correctors
✔ Illuminators
✔ Skin tints
THE BOTANICAL SPECTRUM
A philosophy in two parts. Color is the science. Balance is the formula.
Overall rating: 4.8461537 / 5 from 26 reviews.
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"Love my Urthy Minis, gave me the opportunity to see if I like the scent and it was hands down a great scent, this is one mini that will not go to waste."
"Love them all!!!"
"I love all of the fresh, clean earthy tones. As a therapist the scents are perfect for calming the mind"
"I love that they have a sample size for all the fragrances. I have purchased most of them. Gives me a chance to isolate them and try them on skin. I have ended up with 2 full bottles and plan to grab others soon"
"Love Black Flannel so much on my partner for an every day scent. I also ordered Hinoki Woods as a plug in and I liked it, he didn’t. He said it has a pickle smell which I don’t get. It’s good enough to leave in. Definitely ordering a full Black Flannel!"
"Wish they were just a tad larger though"
"Not over powering- good for travel"
"I love the fact that you can buy these sample sizes and test them out. Committing to reg size air scent is a big deal. My husband is sensitive to certain scents if they are too strong. Being able to buy these smaller sprays to test is genius. I did order four samples and of the 4 only one of them was the one that i will be purchasing. Like I mentioned before my husband is to sensitive to stronger scents."
"We’re wanting to create a new CLEAN scent to our home and this helped us look at many options at once, although it was hard to choose only one with so many delicious aromas to pick!!!"
"So glad to have a clean healthy scent I can use for a bathroom plug-ins after years of cutting them out nasty chemicals. Thanks for keeping it clean! I love the Coco Loco scent!"
Handcrafted Daily