Sort by:
Scents that evolve with you.
At Urthy, scent is personal—because no two people smell exactly alike. That’s why every fragrance in our collection is intentionally designed to evolve with your unique body chemistry, creating a scent experience that’s distinctly yours.
We don’t follow trends—we follow skin.
Each blend is carefully crafted to interact with your chemistry, shifting as you wear it. What starts as fresh or floral may settle into something warm, musky, or quietly magnetic. Your skin becomes part of the formula—so no one else will smell quite like you.
Our 100ml Heirloom fragrance bottle is an eau de parfum strength, gender-neutral, and made from plant-based fragrance oils blended into 100% naturally derived organic cane sugar alcohol. Clean, non-toxic, and full of complexity.
This isn’t just perfume.
It’s your signature scent, revealed one layer at a time.
Smell unforgettable. On purpose.
Scents that evolve with you.
At Urthy, scent is personal—because no two people smell exactly alike. That’s why every fragrance in our collection is intentionally designed to evolve with your unique body chemistry, creating a scent experience that’s distinctly yours.
We don’t follow trends—we follow skin.
Each blend is carefully crafted to interact with your chemistry, shifting as you wear it. What starts as fresh or floral may settle into something warm, musky, or quietly magnetic. Your skin becomes part of the formula—so no one else will smell quite like you.
Our 100ml Heirloom fragrance bottle is an eau de parfum strength, gender-neutral, and made from plant-based fragrance oils blended into 100% naturally derived organic cane sugar alcohol. Clean, non-toxic, and full of complexity.
This isn’t just perfume.
It’s your signature scent, revealed one layer at a time.
Smell unforgettable. On purpose.
$50.00
Give your hair a soft, clean scent and a boost of shine—without the weight, buildup, or harsh ingredients.
Why You’ll Love It
- Softens and smooths strands with panthenol—no stickiness, no buildup
- Lightweight fragrance refreshes hair without overpowering
- Made with organic, kosher sugarcane alcohol—a clean alternative to drying synthetics
- Scents your hair the healthy way with phthalate-free, clean fragrance oils
- Vegan, cruelty-free, and made without silicones or sulfates
- Perfect for post-gym, in-between washes, or anytime you want to smell amazing
Playful & Stylish—Smell amazing, stay soft, and turn heads—one mist at a time.
Give your hair a soft, clean scent and a boost of shine—without the weight, buildup, or harsh ingredients.
Why You’ll Love It
- Softens and smooths strands with panthenol—no stickiness, no buildup
- Lightweight fragrance refreshes hair without overpowering
- Made with organic, kosher sugarcane alcohol—a clean alternative to drying synthetics
- Scents your hair the healthy way with phthalate-free, clean fragrance oils
- Vegan, cruelty-free, and made without silicones or sulfates
- Perfect for post-gym, in-between washes, or anytime you want to smell amazing
Playful & Stylish—Smell amazing, stay soft, and turn heads—one mist at a time.
$40.00
Meet your new signature scent—bottled in a sleek, portable roller that goes wherever life takes you. Our Perfume Oil Rollers are crafted with clean, skin-loving ingredients and plant-based fragrance oils, giving you a luxurious scent experience without any of the harsh stuff.
Each formula is thoughtfully made without parabens, phthalates, synthetic dyes, or toxic additives. Instead, we use gentle botanical oils that melt effortlessly into the skin, delivering long-lasting fragrance while keeping your skin nourished, soft, and happy.
Every Essence is concentrated and intentionally blended for depth, dimension, and all-day wear. The smooth rollerball design makes it easy to apply exactly where you want it—on your pulse points, behind the ears, or anywhere you want to leave a little magic behind.
Because there’s no heavy alcohol base, the scent stays close, evolves with your body’s chemistry, and wears beautifully throughout the day—never overpowering, always captivating.
Perfume Oil Rollers: Clean ingredients. Pure fragrance. Effortlessly unforgettable.
Meet your new signature scent—bottled in a sleek, portable roller that goes wherever life takes you. Our Perfume Oil Rollers are crafted with clean, skin-loving ingredients and plant-based fragrance oils, giving you a luxurious scent experience without any of the harsh stuff.
Each formula is thoughtfully made without parabens, phthalates, synthetic dyes, or toxic additives. Instead, we use gentle botanical oils that melt effortlessly into the skin, delivering long-lasting fragrance while keeping your skin nourished, soft, and happy.
Every Essence is concentrated and intentionally blended for depth, dimension, and all-day wear. The smooth rollerball design makes it easy to apply exactly where you want it—on your pulse points, behind the ears, or anywhere you want to leave a little magic behind.
Because there’s no heavy alcohol base, the scent stays close, evolves with your body’s chemistry, and wears beautifully throughout the day—never overpowering, always captivating.
Perfume Oil Rollers: Clean ingredients. Pure fragrance. Effortlessly unforgettable.
$97.00
Scents that evolve with you.
At Urthy, scent is personal—because no two people smell exactly alike. That’s why every fragrance in our collection is intentionally designed to evolve with your unique body chemistry, creating a scent experience that’s distinctly yours.
We don’t follow trends—we follow skin.
Each blend is carefully crafted to interact with your chemistry, shifting as you wear it. What starts as fresh or floral may settle into something warm, musky, or quietly magnetic. Your skin becomes part of the formula—so no one else will smell quite like you.
Our fragrances are eau de parfum strength, gender-neutral, and made from plant-based fragrance oils blended into 100% naturally derived organic cane sugar alcohol. Clean, non-toxic, and full of complexity.
This isn’t just perfume.
It’s your signature scent, revealed one layer at a time.
Smell unforgettable. On purpose.
Scents that evolve with you.
At Urthy, scent is personal—because no two people smell exactly alike. That’s why every fragrance in our collection is intentionally designed to evolve with your unique body chemistry, creating a scent experience that’s distinctly yours.
We don’t follow trends—we follow skin.
Each blend is carefully crafted to interact with your chemistry, shifting as you wear it. What starts as fresh or floral may settle into something warm, musky, or quietly magnetic. Your skin becomes part of the formula—so no one else will smell quite like you.
Our fragrances are eau de parfum strength, gender-neutral, and made from plant-based fragrance oils blended into 100% naturally derived organic cane sugar alcohol. Clean, non-toxic, and full of complexity.
This isn’t just perfume.
It’s your signature scent, revealed one layer at a time.
Smell unforgettable. On purpose.
$52.00
Elevate your driving experience with Urthy's Car Vent Diffuser Kit, featuring sustainably sourced sapele wood and your choice of clean, botanical-based fragrance oils. Known for its beautiful grain and eco-friendly properties, sapele wood makes for a stylish, sustainable addition to your car.
With our vent car diffuser, you have complete control over your scent experience. Adjust the strength to match your mood, whether you prefer a subtle hint of fragrance or a bold burst of freshness.
The kit comes with one vent diffuser, one cotton wick and a bottle of Urthy’s signature plant-based scent. Add a few drops to the wick, then adjust the air vent flow to control how subtle or strong you want the fragrance to be. Whether you prefer a light, refreshing aroma or a bold, cozy atmosphere, you’re in charge of the scent strength.
This kit combines the natural aesthetic of sapele wood with long-lasting, toxin-free fragrances, offering a mindful, eco-conscious way to enjoy clean scents on the go.
Elevate your driving experience with Urthy's Car Vent Diffuser Kit, featuring sustainably sourced sapele wood and your choice of clean, botanical-based fragrance oils. Known for its beautiful grain and eco-friendly properties, sapele wood makes for a stylish, sustainable addition to your car.
With our vent car diffuser, you have complete control over your scent experience. Adjust the strength to match your mood, whether you prefer a subtle hint of fragrance or a bold burst of freshness.
The kit comes with one vent diffuser, one cotton wick and a bottle of Urthy’s signature plant-based scent. Add a few drops to the wick, then adjust the air vent flow to control how subtle or strong you want the fragrance to be. Whether you prefer a light, refreshing aroma or a bold, cozy atmosphere, you’re in charge of the scent strength.
This kit combines the natural aesthetic of sapele wood with long-lasting, toxin-free fragrances, offering a mindful, eco-conscious way to enjoy clean scents on the go.
$63.00
Bring effortless elegance and clean fragrance into your space with our natural willow reed diffuser. Housed in a sleek, minimal white glass jar, this diffuser blends seamlessly into any décor — from modern and minimal to warm and cozy.
Each diffuser is filled with our signature, clean fragrance oils and paired with willow reeds that slowly and naturally release scent into the air. The porous reeds wick fragrance evenly, creating a subtle, long-lasting aroma without the need for flames or electricity.
- Design: Minimal white glass jar for a timeless, modern aesthetic.
- Reeds: Natural willow reeds that deliver continuous, even fragrance.
- Scent: Available in Urthy’s signature clean, plant-based scents.
- Eco-Friendly: Refillable design reduces waste and extends the life of your diffuser.
Perfect for entryways, living rooms, or bedside tables, this diffuser transforms everyday spaces into a serene, inviting retreat — a low-maintenance, high-impact way to scent your home.
Urthy Willow Reed Diffuser: Clean design. Continuous fragrance. Effortless atmosphere.
Bring effortless elegance and clean fragrance into your space with our natural willow reed diffuser. Housed in a sleek, minimal white glass jar, this diffuser blends seamlessly into any décor — from modern and minimal to warm and cozy.
Each diffuser is filled with our signature, clean fragrance oils and paired with willow reeds that slowly and naturally release scent into the air. The porous reeds wick fragrance evenly, creating a subtle, long-lasting aroma without the need for flames or electricity.
- Design: Minimal white glass jar for a timeless, modern aesthetic.
- Reeds: Natural willow reeds that deliver continuous, even fragrance.
- Scent: Available in Urthy’s signature clean, plant-based scents.
- Eco-Friendly: Refillable design reduces waste and extends the life of your diffuser.
Perfect for entryways, living rooms, or bedside tables, this diffuser transforms everyday spaces into a serene, inviting retreat — a low-maintenance, high-impact way to scent your home.
Urthy Willow Reed Diffuser: Clean design. Continuous fragrance. Effortless atmosphere.
$214.00
A week of ritual. A moment of renewal.
Discover seven days of intentional self-care with Urthy’s 7-Day Advent Calendar — a curated edit of our most-loved Mini Bar essentials. Each drawer reveals a new experience, designed to nourish, restore, and elevate your daily ritual through scent and touch.
From luxurious skincare to aromatic wellness, this collection transforms a simple week into a journey of reconnection and glow.
Inside the Calendar:
- Lustara Eye Serum — Brighten and smooth tired eyes with caffeine, botanicals, and firming peptides.
- Everlume Face Balm — A rich, reparative balm that melts on contact to restore your skin’s barrier and radiance.
- Urthy Fragrance — A signature eau de parfum crafted with clean, plant-based ingredients that linger beautifully. Select your scent for the fragrance.
- Kwench Face Lotion — Pure hydration in a lightweight formula that softens and balances.
- Everlume Lip Balm — A creamy, cushiony balm that delivers instant moisture and lasting comfort.
- Exfolis Body Scrub — Smooth, polish, and revive your skin with gentle exfoliation and botanical oils.
- Solid Body Oil — Melt away dryness with a velvety balm-to-oil formula that deeply hydrates and leaves a soft glow.
Each product is thoughtfully crafted with clean, high-performing ingredients — free of parabens, phthalates, and toxins — designed to bring balance and beauty to every age and every moment.
The Experience:
Open one drawer each day to rediscover what ritual feels like — grounding, indulgent, and deeply restorative.
A week of ritual. A moment of renewal.
Discover seven days of intentional self-care with Urthy’s 7-Day Advent Calendar — a curated edit of our most-loved Mini Bar essentials. Each drawer reveals a new experience, designed to nourish, restore, and elevate your daily ritual through scent and touch.
From luxurious skincare to aromatic wellness, this collection transforms a simple week into a journey of reconnection and glow.
Inside the Calendar:
- Lustara Eye Serum — Brighten and smooth tired eyes with caffeine, botanicals, and firming peptides.
- Everlume Face Balm — A rich, reparative balm that melts on contact to restore your skin’s barrier and radiance.
- Urthy Fragrance — A signature eau de parfum crafted with clean, plant-based ingredients that linger beautifully. Select your scent for the fragrance.
- Kwench Face Lotion — Pure hydration in a lightweight formula that softens and balances.
- Everlume Lip Balm — A creamy, cushiony balm that delivers instant moisture and lasting comfort.
- Exfolis Body Scrub — Smooth, polish, and revive your skin with gentle exfoliation and botanical oils.
- Solid Body Oil — Melt away dryness with a velvety balm-to-oil formula that deeply hydrates and leaves a soft glow.
Each product is thoughtfully crafted with clean, high-performing ingredients — free of parabens, phthalates, and toxins — designed to bring balance and beauty to every age and every moment.
The Experience:
Open one drawer each day to rediscover what ritual feels like — grounding, indulgent, and deeply restorative.
$18.00
A deep clean that doesn't strip. Reset congested skin in 10 minutes.
Most cleansers clean the surface. PURIFY goes deeper — drawing out impurities, clearing congestion, and resetting pores without disrupting the skin barrier. Mixed fresh at every order. No preservatives. No compromise.
Who It's For
Congested, oily, or breakout-prone skin. Works well for anyone who feels like their skin never fully clears — or who notices dullness caused by buildup rather than dehydration.
Skin types: Oily · Combination · Congested · Normal
How to Use
- Pour your PURIFY powder into a small bowl.
- Add a few drops of water (or hydrosol) and mix into a smooth paste.
- Apply an even layer to clean, dry skin — avoiding the eye area.
- Leave on 8–10 minutes. Rinse thoroughly with warm water.
- Follow with your Urthy serum and moisturizer to complete the system.
Use 1–2× weekly, in your PM routine as Step 3: Treat.
Key Ingredients & Why They Work Activated Charcoal
Like a magnet for the skin. Draws out excess oil, bacteria, and environmental buildup through adsorption — not harsh stripping. Works rapidly in a 10-minute window.
Kaolin Clay
The gentlest of the clays. Absorbs impurities without over-drying — making it the right partner for charcoal if you have a sensitized or reactive tendency alongside congestion.
White Willow Bark
A natural source of salicin — the precursor to salicylic acid. Helps loosen the bonds between dead skin cells and congested debris at the surface, so your pores actually clear rather than just look temporarily smaller. What You'll Notice
- Pores look cleaner and more refined after the first use
- Skin feels reset — not tight or stripped
- With consistent weekly use: less congestion, calmer skin overall
The Fresh Difference
PURIFY is mixed and fulfilled fresh — no shelf stabilizers, no fillers. Every batch is made in our Marietta, GA studio.
A deep clean that doesn't strip. Reset congested skin in 10 minutes.
Most cleansers clean the surface. PURIFY goes deeper — drawing out impurities, clearing congestion, and resetting pores without disrupting the skin barrier. Mixed fresh at every order. No preservatives. No compromise.
Who It's For
Congested, oily, or breakout-prone skin. Works well for anyone who feels like their skin never fully clears — or who notices dullness caused by buildup rather than dehydration.
Skin types: Oily · Combination · Congested · Normal
How to Use
- Pour your PURIFY powder into a small bowl.
- Add a few drops of water (or hydrosol) and mix into a smooth paste.
- Apply an even layer to clean, dry skin — avoiding the eye area.
- Leave on 8–10 minutes. Rinse thoroughly with warm water.
- Follow with your Urthy serum and moisturizer to complete the system.
Use 1–2× weekly, in your PM routine as Step 3: Treat.
Key Ingredients & Why They Work Activated Charcoal
Like a magnet for the skin. Draws out excess oil, bacteria, and environmental buildup through adsorption — not harsh stripping. Works rapidly in a 10-minute window.
Kaolin Clay
The gentlest of the clays. Absorbs impurities without over-drying — making it the right partner for charcoal if you have a sensitized or reactive tendency alongside congestion.
White Willow Bark
A natural source of salicin — the precursor to salicylic acid. Helps loosen the bonds between dead skin cells and congested debris at the surface, so your pores actually clear rather than just look temporarily smaller. What You'll Notice
- Pores look cleaner and more refined after the first use
- Skin feels reset — not tight or stripped
- With consistent weekly use: less congestion, calmer skin overall
The Fresh Difference
PURIFY is mixed and fulfilled fresh — no shelf stabilizers, no fillers. Every batch is made in our Marietta, GA studio.
$18.00
Brighten. Even. Glow — without the irritation.
Dullness isn't a skin type — it's a problem. SHINE uses stable Vitamin C and niacinamide to target uneven tone and pigmentation at the surface, while leaving the barrier intact. Mixed fresh so the actives are at full potency when they hit your skin.
Who It's For
Dull, uneven, or post-blemish skin. Anyone who's tried Vitamin C serums and found them irritating, or who wants a brightening treatment that builds results over time without sensitivity.
Skin types: All · Especially dull, uneven, or hyperpigmented skin
How to Use
- Pour your SHINE powder into a small bowl.
- Add a few drops of water and mix into a smooth, even paste.
- Apply to clean, dry skin — avoiding the eye area.
- Leave on 8–10 minutes. Rinse thoroughly with warm water.
- Follow with your full Urthy routine. This mask works best as Step 3: Treat.
Use 1–2× weekly. Results are cumulative — consistent use is where the magic happens.
Key Ingredients & Why They Work MAP (Magnesium Ascorbyl Phosphate) — Stable Vitamin C
Most Vitamin C degrades the moment it hits water. MAP is a stable, oil-soluble form that converts to active Vitamin C in skin — which means it's actually working when it reaches you, not oxidized in a bottle. Brightens over time with consistent use.
Niacinamide
A multi-tasker: reduces the appearance of hyperpigmentation, tightens pores, and helps regulate oil production. Pairs with Vitamin C to reinforce brightening results without irritation.
Rosehip Oil
Rich in beta-carotene and essential fatty acids that support an even, luminous tone while conditioning the surface for a visible glow. What You'll Notice
- Immediately: smoother texture and a healthy surface glow
- Week 2–3: uneven tone starts to fade, skin looks more uniform
- With consistent use: brighter overall complexion, reduced post-blemish marks
The Fresh Difference
Vitamin C in pre-made products oxidizes before it reaches your skin. SHINE is mixed fresh to order — so you're getting full-potency actives every single time. Made in our Marietta, GA studio.
Brighten. Even. Glow — without the irritation.
Dullness isn't a skin type — it's a problem. SHINE uses stable Vitamin C and niacinamide to target uneven tone and pigmentation at the surface, while leaving the barrier intact. Mixed fresh so the actives are at full potency when they hit your skin.
Who It's For
Dull, uneven, or post-blemish skin. Anyone who's tried Vitamin C serums and found them irritating, or who wants a brightening treatment that builds results over time without sensitivity.
Skin types: All · Especially dull, uneven, or hyperpigmented skin
How to Use
- Pour your SHINE powder into a small bowl.
- Add a few drops of water and mix into a smooth, even paste.
- Apply to clean, dry skin — avoiding the eye area.
- Leave on 8–10 minutes. Rinse thoroughly with warm water.
- Follow with your full Urthy routine. This mask works best as Step 3: Treat.
Use 1–2× weekly. Results are cumulative — consistent use is where the magic happens.
Key Ingredients & Why They Work MAP (Magnesium Ascorbyl Phosphate) — Stable Vitamin C
Most Vitamin C degrades the moment it hits water. MAP is a stable, oil-soluble form that converts to active Vitamin C in skin — which means it's actually working when it reaches you, not oxidized in a bottle. Brightens over time with consistent use.
Niacinamide
A multi-tasker: reduces the appearance of hyperpigmentation, tightens pores, and helps regulate oil production. Pairs with Vitamin C to reinforce brightening results without irritation.
Rosehip Oil
Rich in beta-carotene and essential fatty acids that support an even, luminous tone while conditioning the surface for a visible glow. What You'll Notice
- Immediately: smoother texture and a healthy surface glow
- Week 2–3: uneven tone starts to fade, skin looks more uniform
- With consistent use: brighter overall complexion, reduced post-blemish marks
The Fresh Difference
Vitamin C in pre-made products oxidizes before it reaches your skin. SHINE is mixed fresh to order — so you're getting full-potency actives every single time. Made in our Marietta, GA studio.
$18.00
Repair the barrier. Restore suppleness. Give dry skin what it's actually missing.
Dry, rough, or tight skin isn't just dehydrated — it's a barrier that's lost its ability to hold moisture in. MEND goes after the root: panthenol and amino acids support barrier repair from the inside out, so hydration actually sticks.
Who It's For
Dry, dehydrated, or mature skin. Anyone who moisturizes consistently but still feels tight or flaky — or who wants to strengthen the barrier rather than just temporarily plump it.
Skin types: Dry · Dehydrated · Mature · Combination (dry zones)
How to Use
- Pour your MEND powder into a small bowl.
- Add a few drops of water — or a hydrating toner for extra benefit — and mix into a paste.
- Apply to clean, dry skin, focusing on areas of dryness or tightness.
- Leave on 8–10 minutes. Rinse with warm water.
- Follow immediately with your moisturizer and facial oil to lock in results.
Use 1–2× weekly as Step 3: Treat. Works best before your Urthy moisturizing steps.
Key Ingredients & Why They Work Panthenol (Vitamin B5)
Penetrates the skin rapidly to attract and retain moisture. Panthenol doesn't just hydrate the surface — it supports the structural proteins that keep the barrier intact, which is what makes it a repair ingredient rather than just a humectant.
Silk Amino Acids
Derived from silk protein, these small-chain amino acids bind to the skin surface to form a flexible moisture-retaining film. Skin feels noticeably softer and more supple after the first use.
Barrier-Support Amino Acids
The skin's Natural Moisturizing Factor (NMF) is largely made of amino acids — and when the barrier is compromised, these deplete. MEND replenishes them directly, giving the skin the building blocks it needs to hold onto hydration on its own. What You'll Notice
- Immediately: skin feels significantly softer and more cushioned
- Over time: less tightness, less flaking, stronger moisture retention
- With consistent use: the barrier gets better at holding hydration without the mask
The Fresh Difference
Amino acids in pre-made formulas compete with preservatives and pH adjusters. MEND is mixed fresh — nothing diluted, nothing compromised. Made in our Marietta, GA studio.
Repair the barrier. Restore suppleness. Give dry skin what it's actually missing.
Dry, rough, or tight skin isn't just dehydrated — it's a barrier that's lost its ability to hold moisture in. MEND goes after the root: panthenol and amino acids support barrier repair from the inside out, so hydration actually sticks.
Who It's For
Dry, dehydrated, or mature skin. Anyone who moisturizes consistently but still feels tight or flaky — or who wants to strengthen the barrier rather than just temporarily plump it.
Skin types: Dry · Dehydrated · Mature · Combination (dry zones)
How to Use
- Pour your MEND powder into a small bowl.
- Add a few drops of water — or a hydrating toner for extra benefit — and mix into a paste.
- Apply to clean, dry skin, focusing on areas of dryness or tightness.
- Leave on 8–10 minutes. Rinse with warm water.
- Follow immediately with your moisturizer and facial oil to lock in results.
Use 1–2× weekly as Step 3: Treat. Works best before your Urthy moisturizing steps.
Key Ingredients & Why They Work Panthenol (Vitamin B5)
Penetrates the skin rapidly to attract and retain moisture. Panthenol doesn't just hydrate the surface — it supports the structural proteins that keep the barrier intact, which is what makes it a repair ingredient rather than just a humectant.
Silk Amino Acids
Derived from silk protein, these small-chain amino acids bind to the skin surface to form a flexible moisture-retaining film. Skin feels noticeably softer and more supple after the first use.
Barrier-Support Amino Acids
The skin's Natural Moisturizing Factor (NMF) is largely made of amino acids — and when the barrier is compromised, these deplete. MEND replenishes them directly, giving the skin the building blocks it needs to hold onto hydration on its own. What You'll Notice
- Immediately: skin feels significantly softer and more cushioned
- Over time: less tightness, less flaking, stronger moisture retention
- With consistent use: the barrier gets better at holding hydration without the mask
The Fresh Difference
Amino acids in pre-made formulas compete with preservatives and pH adjusters. MEND is mixed fresh — nothing diluted, nothing compromised. Made in our Marietta, GA studio.
$18.00
Calm reactive skin. Quiet redness. Rebuild what irritation takes away.
Sensitive skin doesn't need fewer ingredients — it needs better ones. SOOTHE uses ectoin and allantoin to calm visible redness and irritation while supporting the barrier that makes skin reactive in the first place. Gentle enough for your most sensitized days.
Who It's For
Sensitive, reactive, or redness-prone skin. Anyone who flares from fragrance, weather changes, or stress — or who needs a treatment mask that won't trigger a reaction.
Skin types: Sensitive · Reactive · Rosacea-prone · Normal (stress flares)
How to Use
- Pour your SOOTHE powder into a small bowl.
- Mix with a few drops of cool water — cooler water is better for reactive skin.
- Apply a thin, even layer to clean skin. No rubbing or pressure needed.
- Leave on 8–10 minutes. Rinse gently with cool water.
- Follow with your gentlest Urthy moisturizer and facial oil.
Use 1–2× weekly as Step 3: Treat — or after any skin event that causes visible irritation.
Key Ingredients & Why They Work Ectoin
An extremophile molecule — naturally produced by microorganisms that survive in harsh conditions. It forms a protective shell around skin cells that shields against environmental stress, UV, and pollution. One of the most effective anti-irritant ingredients available, backed by significant clinical research.
Allantoin
A calming and cell-renewing compound that reduces visible redness and supports skin cell turnover. Absorbs quickly — you'll often feel the calming effect within minutes of application.
Centella Asiatica (Cica)
A long-used botanical with significant research behind its wound-healing and barrier-repair properties. Reduces visible inflammation and helps rebuild the compromised skin barrier that makes sensitive skin reactive in the first place. What You'll Notice
- Immediately: visible redness is reduced, skin feels settled and calm
- During use: no tingling, tightness, or reactivity — intentionally
- With consistent use: skin becomes less reactive over time as the barrier strengthens
The Fresh Difference
Sensitive skin reacts to preservatives. SOOTHE is mixed fresh — no parabens, no preservatives, nothing that triggers a reaction. Made in our Marietta, GA studio.
Calm reactive skin. Quiet redness. Rebuild what irritation takes away.
Sensitive skin doesn't need fewer ingredients — it needs better ones. SOOTHE uses ectoin and allantoin to calm visible redness and irritation while supporting the barrier that makes skin reactive in the first place. Gentle enough for your most sensitized days.
Who It's For
Sensitive, reactive, or redness-prone skin. Anyone who flares from fragrance, weather changes, or stress — or who needs a treatment mask that won't trigger a reaction.
Skin types: Sensitive · Reactive · Rosacea-prone · Normal (stress flares)
How to Use
- Pour your SOOTHE powder into a small bowl.
- Mix with a few drops of cool water — cooler water is better for reactive skin.
- Apply a thin, even layer to clean skin. No rubbing or pressure needed.
- Leave on 8–10 minutes. Rinse gently with cool water.
- Follow with your gentlest Urthy moisturizer and facial oil.
Use 1–2× weekly as Step 3: Treat — or after any skin event that causes visible irritation.
Key Ingredients & Why They Work Ectoin
An extremophile molecule — naturally produced by microorganisms that survive in harsh conditions. It forms a protective shell around skin cells that shields against environmental stress, UV, and pollution. One of the most effective anti-irritant ingredients available, backed by significant clinical research.
Allantoin
A calming and cell-renewing compound that reduces visible redness and supports skin cell turnover. Absorbs quickly — you'll often feel the calming effect within minutes of application.
Centella Asiatica (Cica)
A long-used botanical with significant research behind its wound-healing and barrier-repair properties. Reduces visible inflammation and helps rebuild the compromised skin barrier that makes sensitive skin reactive in the first place. What You'll Notice
- Immediately: visible redness is reduced, skin feels settled and calm
- During use: no tingling, tightness, or reactivity — intentionally
- With consistent use: skin becomes less reactive over time as the barrier strengthens
The Fresh Difference
Sensitive skin reacts to preservatives. SOOTHE is mixed fresh — no parabens, no preservatives, nothing that triggers a reaction. Made in our Marietta, GA studio.
$18.00
Firm. Lift. Resist. Anti-aging actives at full potency — every time.
Aging skin doesn't need heavier cream — it needs actives that actually reach it. DEFY combines Vitamin C (MAP), silk amino acids, and tamanu oil to support collagen, restore resilience, and give skin back the firmness that depletes with time. Freshly made means the actives haven't degraded before you open it.
Who It's ForMature, aging, or loss-of-firmness skin. Anyone who wants more than surface-level moisture — who's focused on skin that feels structurally stronger, more lifted, and more resilient over time.
Skin types: Mature · Dry · Normal (aging concerns) · Combination (aging zones)
How to Use- Pour your DEFY powder into a small bowl.
- Mix with a few drops of water or your favorite hydrating toner.
- Apply to clean, dry skin — neck and décolletage welcome.
- Leave on 8–10 minutes. Rinse with warm water.
- Follow with your full Urthy system: serum, moisturizer, and facial oil seal to lock in results.
Use 1–2× weekly as Step 3: Treat. Results are cumulative — consistency is the strategy.
Key Ingredients & Why They Work MAP (Magnesium Ascorbyl Phosphate) — Stable Vitamin C
The gold standard stable form of Vitamin C. MAP converts to active ascorbic acid in the skin — supporting collagen synthesis, reducing oxidative damage, and brightening over time. Because DEFY is mixed fresh, MAP hasn't oxidized before it reaches you.
Silk Amino Acids + Glycine
Glycine is the primary amino acid in collagen. Alongside silk protein derivatives, it provides the skin with the building blocks it needs to support its own structural network. Skin feels noticeably firmer and more elastic with regular use.
Tamanu Oil
A rich, bioactive oil with remarkable skin-regeneration properties. Tamanu's unique calophyllolide compound supports tissue repair and reduces the appearance of fine lines. Its linoleic acid content absorbs quickly — even in a 10-minute mask — to deliver deep nourishment to dry, mature skin. What You'll Notice
- Immediately: skin feels more nourished, plump, and bouncy
- Week 2–4: improved firmness and texture, fine lines appear softer
- With consistent use: more resilient skin that holds its structure better over time
The Fresh Difference
Anti-aging actives like Vitamin C degrade in pre-made formulas — often significantly by the time the product reaches you. DEFY is mixed fresh to order in our Marietta, GA studio so the actives are working at full strength.
Firm. Lift. Resist. Anti-aging actives at full potency — every time.
Aging skin doesn't need heavier cream — it needs actives that actually reach it. DEFY combines Vitamin C (MAP), silk amino acids, and tamanu oil to support collagen, restore resilience, and give skin back the firmness that depletes with time. Freshly made means the actives haven't degraded before you open it.
Who It's ForMature, aging, or loss-of-firmness skin. Anyone who wants more than surface-level moisture — who's focused on skin that feels structurally stronger, more lifted, and more resilient over time.
Skin types: Mature · Dry · Normal (aging concerns) · Combination (aging zones)
How to Use- Pour your DEFY powder into a small bowl.
- Mix with a few drops of water or your favorite hydrating toner.
- Apply to clean, dry skin — neck and décolletage welcome.
- Leave on 8–10 minutes. Rinse with warm water.
- Follow with your full Urthy system: serum, moisturizer, and facial oil seal to lock in results.
Use 1–2× weekly as Step 3: Treat. Results are cumulative — consistency is the strategy.
Key Ingredients & Why They Work MAP (Magnesium Ascorbyl Phosphate) — Stable Vitamin C
The gold standard stable form of Vitamin C. MAP converts to active ascorbic acid in the skin — supporting collagen synthesis, reducing oxidative damage, and brightening over time. Because DEFY is mixed fresh, MAP hasn't oxidized before it reaches you.
Silk Amino Acids + Glycine
Glycine is the primary amino acid in collagen. Alongside silk protein derivatives, it provides the skin with the building blocks it needs to support its own structural network. Skin feels noticeably firmer and more elastic with regular use.
Tamanu Oil
A rich, bioactive oil with remarkable skin-regeneration properties. Tamanu's unique calophyllolide compound supports tissue repair and reduces the appearance of fine lines. Its linoleic acid content absorbs quickly — even in a 10-minute mask — to deliver deep nourishment to dry, mature skin. What You'll Notice
- Immediately: skin feels more nourished, plump, and bouncy
- Week 2–4: improved firmness and texture, fine lines appear softer
- With consistent use: more resilient skin that holds its structure better over time
The Fresh Difference
Anti-aging actives like Vitamin C degrade in pre-made formulas — often significantly by the time the product reaches you. DEFY is mixed fresh to order in our Marietta, GA studio so the actives are working at full strength.
