News
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3 Overlooked Areas that Show Signs of Aging
By jennifer rotondo
As we start our month-long education and celebration of self-care, I was thinking about my skincare routine and when I think about aging and skincare, what do I think of first? I...
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How to Define Your Personal Brand
By jennifer rotondo
Part 1 of 2: Getting Inspired and Getting Started As we close out Women’s History Month, I’ve been thinking of all the iconic women in history (and today) who walk...
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3 Ways to Set A Mood With Scent
By jennifer rotondo
It’s National Fragrance Week, and I’m personally excited to celebrate all things olfactory. Not to sound too geeky but your sense of smell is incredible. According to a study performed...
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Top 3 Green Perfume Notes | Enhance Your Collection
By jennifer rotondo
Top 3 Green Notes in Perfume (A Must for Your Collection) Green notes in perfumes are fresh air in the fragrance world. They give your fragrance collection a natural and...
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How Does Scent Affect Mood?
By jennifer rotondo
How Does Scent Affect Mood?  A good fragrance, scented candle, or bath bomb isn't just about how it smells but how it makes you feel, the memories it conjures up, and,...
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How scent can transport you
By jennifer rotondo
Proust Effect: Transport to A Location or Memory with Scent Through smell, we can get transported to a distant time or place because there's a conscious or unconscious memory connected...
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Phthalates in Candles | Why You Should Avoid Them
By jennifer rotondo
Phthalates In Scented Candles: Why Should You Avoid Them? Scented candles, we love them. It enables us to smell freshness, recall memories, meditate, and so much more. However, have you...
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Why is coconut wax better than soy
By jennifer rotondo
Why Is Coconut Wax Better Than Soy If you love burning scented candles, you're aware that the wax significantly impacts your enjoyment. After all, the wax is what makes a candle burn...
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Olfactive Families
By jennifer rotondo
Olfactive Families & The Fragrance Wheel: A Lesson on Scents A classified system is used in the perfume industry to place different scents into olfactive families. These families have evolved...
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How Is Aromatherapy Done?
By jennifer rotondo
How Is Aromatherapy Done? Aromatherapy (oil therapy) is a holistic healing treatment using natural plant extract to promote well-being and health. The oils used are aromatic essential oils that medicinally...
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Candle Meditation
By jennifer rotondo
Candle Meditation (Complete Guide) Meditation is the key to mindfulness. The only problem - it's challenging to drop into a meditational state. One way to make this easier is through...
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Aroma Psychology
By jennifer rotondo
Aroma Psychology: Explained from A-Z A sense of smell, or olfactory sense, is humankind's oldest sense. One of our earliest functions as tiny, simple organisms was to discover harmful or helpful...
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