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$35.00
Smooth renewed. Clarity restored.
Skin changes fast — stress, hormones, breakouts, dullness, texture. Seluna is your water-activated exfoliating cleanser designed to keep skin feeling fresh, refined, and balanced at any age. It polishes away buildup with ultra-fine grains and soft clays, now enhanced with White Willow Bark Extract for gentle, natural salicylate exfoliation.
The Problem
Even when you cleanse daily, dead skin cells and pore buildup can linger — leaving skin looking dull, feeling rough, or breaking out more easily. Many exfoliants go too hard, stripping the barrier and triggering irritation. Seluna delivers a smoother reset without the fallout.
What It Does
Seluna is a gentle daily polish formulated to:
- Lift away dead skin and surface buildup
- Help refine the look of pores and texture
- Support clarity for breakout-prone skin
- Smooth and soften without over-drying
- Prep skin to absorb your Every Age Elixir more effectively
Why It’s Different
Seluna is a dry, anhydrous powder cleanser you activate with water at home. That means no fillers, no preservatives, and full freshness every use. Fine rice + oat powders buffer exfoliation while mineral clays purify, and White Willow Bark Extract adds a mild BHA-like benefit to keep pores clear and skin smooth — all in a formula that stays kind to sensitive skin.
The Benefits of Seluna
-
Gentle Exfoliation
- Rice starch, oats, and biodegradable seeds polish away buildup for smoother, softer skin.
Good to Know: Seluna exfoliates without microtears or harsh scrubbing.
- Rice starch, oats, and biodegradable seeds polish away buildup for smoother, softer skin.
-
Natural Clarity Support
- White Willow Bark delivers a mild salicylate exfoliation to help keep pores looking clean and refined.
Good to Know: Great for congestion, body/face bumps, and hormonal skin.
- White Willow Bark delivers a mild salicylate exfoliation to help keep pores looking clean and refined.
-
Purify Without Stripping
- French and Fuller’s Earth clays help absorb excess oil and debris while oats keep skin calm.
Good to Know: You’ll feel clean — not tight.
- French and Fuller’s Earth clays help absorb excess oil and debris while oats keep skin calm.
-
Glow + Comfort
- Turmeric, honey, aloe, and coconut milk soften and brighten the look of skin over time.
Good to Know: Seluna is gentle enough for regular use.
- Turmeric, honey, aloe, and coconut milk soften and brighten the look of skin over time.
Seluna: a soft, fresh-activated polish that keeps skin smooth, clear-looking, and ready for whatever comes next.
Smooth renewed. Clarity restored.
Skin changes fast — stress, hormones, breakouts, dullness, texture. Seluna is your water-activated exfoliating cleanser designed to keep skin feeling fresh, refined, and balanced at any age. It polishes away buildup with ultra-fine grains and soft clays, now enhanced with White Willow Bark Extract for gentle, natural salicylate exfoliation.
The Problem
Even when you cleanse daily, dead skin cells and pore buildup can linger — leaving skin looking dull, feeling rough, or breaking out more easily. Many exfoliants go too hard, stripping the barrier and triggering irritation. Seluna delivers a smoother reset without the fallout.
What It Does
Seluna is a gentle daily polish formulated to:
- Lift away dead skin and surface buildup
- Help refine the look of pores and texture
- Support clarity for breakout-prone skin
- Smooth and soften without over-drying
- Prep skin to absorb your Every Age Elixir more effectively
Why It’s Different
Seluna is a dry, anhydrous powder cleanser you activate with water at home. That means no fillers, no preservatives, and full freshness every use. Fine rice + oat powders buffer exfoliation while mineral clays purify, and White Willow Bark Extract adds a mild BHA-like benefit to keep pores clear and skin smooth — all in a formula that stays kind to sensitive skin.
The Benefits of Seluna
-
Gentle Exfoliation
- Rice starch, oats, and biodegradable seeds polish away buildup for smoother, softer skin.
Good to Know: Seluna exfoliates without microtears or harsh scrubbing.
- Rice starch, oats, and biodegradable seeds polish away buildup for smoother, softer skin.
-
Natural Clarity Support
- White Willow Bark delivers a mild salicylate exfoliation to help keep pores looking clean and refined.
Good to Know: Great for congestion, body/face bumps, and hormonal skin.
- White Willow Bark delivers a mild salicylate exfoliation to help keep pores looking clean and refined.
-
Purify Without Stripping
- French and Fuller’s Earth clays help absorb excess oil and debris while oats keep skin calm.
Good to Know: You’ll feel clean — not tight.
- French and Fuller’s Earth clays help absorb excess oil and debris while oats keep skin calm.
-
Glow + Comfort
- Turmeric, honey, aloe, and coconut milk soften and brighten the look of skin over time.
Good to Know: Seluna is gentle enough for regular use.
- Turmeric, honey, aloe, and coconut milk soften and brighten the look of skin over time.
Seluna: a soft, fresh-activated polish that keeps skin smooth, clear-looking, and ready for whatever comes next.
$42.00
Scents that evolve with you.
At Urthy, scent is personal—because no two people smell exactly alike. That’s why every fragrance in our collection is intentionally designed to evolve with your unique body chemistry, creating a scent experience that’s distinctly yours.
We don’t follow trends—we follow skin.
Each blend is carefully crafted to interact with your chemistry, shifting as you wear it. What starts as fresh or floral may settle into something warm, musky, or quietly magnetic. Your skin becomes part of the formula—so no one else will smell quite like you.
Our 25ml Companion fragrance bottle is eau de parfum strength, gender-neutral, and made from plant-based fragrance oils blended into 100% naturally derived organic cane sugar alcohol. Clean, non-toxic, and full of complexity.
This isn’t just perfume.
It’s your signature scent, revealed one layer at a time.
Smell unforgettable. On purpose.
Scents that evolve with you.
At Urthy, scent is personal—because no two people smell exactly alike. That’s why every fragrance in our collection is intentionally designed to evolve with your unique body chemistry, creating a scent experience that’s distinctly yours.
We don’t follow trends—we follow skin.
Each blend is carefully crafted to interact with your chemistry, shifting as you wear it. What starts as fresh or floral may settle into something warm, musky, or quietly magnetic. Your skin becomes part of the formula—so no one else will smell quite like you.
Our 25ml Companion fragrance bottle is eau de parfum strength, gender-neutral, and made from plant-based fragrance oils blended into 100% naturally derived organic cane sugar alcohol. Clean, non-toxic, and full of complexity.
This isn’t just perfume.
It’s your signature scent, revealed one layer at a time.
Smell unforgettable. On purpose.
$12.00
Repair the barrier. Restore suppleness. Give dry skin what it's actually missing.
Dry, rough, or tight skin isn't just dehydrated — it's a barrier that's lost its ability to hold moisture in. MEND goes after the root: panthenol and amino acids support barrier repair from the inside out, so hydration actually sticks.
Who It's For
Dry, dehydrated, or mature skin. Anyone who moisturizes consistently but still feels tight or flaky — or who wants to strengthen the barrier rather than just temporarily plump it.
Skin types: Dry · Dehydrated · Mature · Combination (dry zones)
How to Use
- Pour your MEND powder into a small bowl.
- Add a few drops of water — or a hydrating toner for extra benefit — and mix into a paste.
- Apply to clean, dry skin, focusing on areas of dryness or tightness.
- Leave on 8–10 minutes. Rinse with warm water.
- Follow immediately with your moisturizer and facial oil to lock in results.
Use 1–2× weekly as Step 3: Treat. Works best before your Urthy moisturizing steps.
Key Ingredients & Why They Work
Penetrates the skin rapidly to attract and retain moisture. Panthenol doesn't just hydrate the surface — it supports the structural proteins that keep the barrier intact, which is what makes it a repair ingredient rather than just a humectant.
Derived from silk protein, these small-chain amino acids bind to the skin surface to form a flexible moisture-retaining film. Skin feels noticeably softer and more supple after the first use.
The skin's Natural Moisturizing Factor (NMF) is largely made of amino acids — and when the barrier is compromised, these deplete. MEND replenishes them directly, giving the skin the building blocks it needs to hold onto hydration on its own.
- Immediately: skin feels significantly softer and more cushioned
- Over time: less tightness, less flaking, stronger moisture retention
- With consistent use: the barrier gets better at holding hydration without the mask
The Fresh Difference
Amino acids in pre-made formulas compete with preservatives and pH adjusters. MEND is mixed fresh — nothing diluted, nothing compromised. Made in our Marietta, GA studio.
Repair the barrier. Restore suppleness. Give dry skin what it's actually missing.
Dry, rough, or tight skin isn't just dehydrated — it's a barrier that's lost its ability to hold moisture in. MEND goes after the root: panthenol and amino acids support barrier repair from the inside out, so hydration actually sticks.
Who It's For
Dry, dehydrated, or mature skin. Anyone who moisturizes consistently but still feels tight or flaky — or who wants to strengthen the barrier rather than just temporarily plump it.
Skin types: Dry · Dehydrated · Mature · Combination (dry zones)
How to Use
- Pour your MEND powder into a small bowl.
- Add a few drops of water — or a hydrating toner for extra benefit — and mix into a paste.
- Apply to clean, dry skin, focusing on areas of dryness or tightness.
- Leave on 8–10 minutes. Rinse with warm water.
- Follow immediately with your moisturizer and facial oil to lock in results.
Use 1–2× weekly as Step 3: Treat. Works best before your Urthy moisturizing steps.
Key Ingredients & Why They Work
Penetrates the skin rapidly to attract and retain moisture. Panthenol doesn't just hydrate the surface — it supports the structural proteins that keep the barrier intact, which is what makes it a repair ingredient rather than just a humectant.
Derived from silk protein, these small-chain amino acids bind to the skin surface to form a flexible moisture-retaining film. Skin feels noticeably softer and more supple after the first use.
The skin's Natural Moisturizing Factor (NMF) is largely made of amino acids — and when the barrier is compromised, these deplete. MEND replenishes them directly, giving the skin the building blocks it needs to hold onto hydration on its own.
- Immediately: skin feels significantly softer and more cushioned
- Over time: less tightness, less flaking, stronger moisture retention
- With consistent use: the barrier gets better at holding hydration without the mask
The Fresh Difference
Amino acids in pre-made formulas compete with preservatives and pH adjusters. MEND is mixed fresh — nothing diluted, nothing compromised. Made in our Marietta, GA studio.
$12.00
Calm reactive skin. Quiet redness. Rebuild what irritation takes away.
Sensitive skin doesn't need fewer ingredients — it needs better ones. SOOTHE uses ectoin and allantoin to calm visible redness and irritation while supporting the barrier that makes skin reactive in the first place. Gentle enough for your most sensitized days.
Who It's For
Sensitive, reactive, or redness-prone skin. Anyone who flares from fragrance, weather changes, or stress — or who needs a treatment mask that won't trigger a reaction.
Skin types: Sensitive · Reactive · Rosacea-prone · Normal (stress flares)
How to Use
- Pour your SOOTHE powder into a small bowl.
- Mix with a few drops of cool water — cooler water is better for reactive skin.
- Apply a thin, even layer to clean skin. No rubbing or pressure needed.
- Leave on 8–10 minutes. Rinse gently with cool water.
- Follow with your gentlest Urthy moisturizer and facial oil.
Use 1–2× weekly as Step 3: Treat — or after any skin event that causes visible irritation.
Key Ingredients & Why They Work
An extremophile molecule — naturally produced by microorganisms that survive in harsh conditions. It forms a protective shell around skin cells that shields against environmental stress, UV, and pollution. One of the most effective anti-irritant ingredients available, backed by significant clinical research.
A calming and cell-renewing compound that reduces visible redness and supports skin cell turnover. Absorbs quickly — you'll often feel the calming effect within minutes of application.
A long-used botanical with significant research behind its wound-healing and barrier-repair properties. Reduces visible inflammation and helps rebuild the compromised skin barrier that makes sensitive skin reactive in the first place.
- Immediately: visible redness is reduced, skin feels settled and calm
- During use: no tingling, tightness, or reactivity — intentionally
- With consistent use: skin becomes less reactive over time as the barrier strengthens
The Fresh Difference
Sensitive skin reacts to preservatives. SOOTHE is mixed fresh — no parabens, no preservatives, nothing that triggers a reaction. Made in our Marietta, GA studio.
Calm reactive skin. Quiet redness. Rebuild what irritation takes away.
Sensitive skin doesn't need fewer ingredients — it needs better ones. SOOTHE uses ectoin and allantoin to calm visible redness and irritation while supporting the barrier that makes skin reactive in the first place. Gentle enough for your most sensitized days.
Who It's For
Sensitive, reactive, or redness-prone skin. Anyone who flares from fragrance, weather changes, or stress — or who needs a treatment mask that won't trigger a reaction.
Skin types: Sensitive · Reactive · Rosacea-prone · Normal (stress flares)
How to Use
- Pour your SOOTHE powder into a small bowl.
- Mix with a few drops of cool water — cooler water is better for reactive skin.
- Apply a thin, even layer to clean skin. No rubbing or pressure needed.
- Leave on 8–10 minutes. Rinse gently with cool water.
- Follow with your gentlest Urthy moisturizer and facial oil.
Use 1–2× weekly as Step 3: Treat — or after any skin event that causes visible irritation.
Key Ingredients & Why They Work
An extremophile molecule — naturally produced by microorganisms that survive in harsh conditions. It forms a protective shell around skin cells that shields against environmental stress, UV, and pollution. One of the most effective anti-irritant ingredients available, backed by significant clinical research.
A calming and cell-renewing compound that reduces visible redness and supports skin cell turnover. Absorbs quickly — you'll often feel the calming effect within minutes of application.
A long-used botanical with significant research behind its wound-healing and barrier-repair properties. Reduces visible inflammation and helps rebuild the compromised skin barrier that makes sensitive skin reactive in the first place.
- Immediately: visible redness is reduced, skin feels settled and calm
- During use: no tingling, tightness, or reactivity — intentionally
- With consistent use: skin becomes less reactive over time as the barrier strengthens
The Fresh Difference
Sensitive skin reacts to preservatives. SOOTHE is mixed fresh — no parabens, no preservatives, nothing that triggers a reaction. Made in our Marietta, GA studio.
$34.00
Sleek, luminous, and effortlessly refined.
The Ribbed Glass Candle brings modern elegance to any space. Housed in a clear ribbed glass vessel, it beautifully showcases the soft flicker of its crackling wood wick, casting a warm, dancing glow through the glass. A natural wood lid adds an earthy touch, balancing the candle’s clean design with organic texture.
Each candle is hand-poured with our clean, coconut-based wax blend and burns for approximately 40 hours of ambient light and inviting fragrance. Minimal in form yet rich in atmosphere, it’s a timeless piece that elevates any room with quiet sophistication.
Why you’ll love it:
• Clean coconut wax + non-toxic fragrance
• Sculpted glass vessel
• 40+ hour burn time
• Bold scent throw in a smaller size
The Ribbed Glass Candle: Simple form. Elegant function.
Sleek, luminous, and effortlessly refined.
The Ribbed Glass Candle brings modern elegance to any space. Housed in a clear ribbed glass vessel, it beautifully showcases the soft flicker of its crackling wood wick, casting a warm, dancing glow through the glass. A natural wood lid adds an earthy touch, balancing the candle’s clean design with organic texture.
Each candle is hand-poured with our clean, coconut-based wax blend and burns for approximately 40 hours of ambient light and inviting fragrance. Minimal in form yet rich in atmosphere, it’s a timeless piece that elevates any room with quiet sophistication.
Why you’ll love it:
• Clean coconut wax + non-toxic fragrance
• Sculpted glass vessel
• 40+ hour burn time
• Bold scent throw in a smaller size
The Ribbed Glass Candle: Simple form. Elegant function.
Healthy skin. Just enough color.
NOMUMU isn't foundation.
It's skincare with just enough color to enhance what's already there.
Instead of masking your skin, our breathable, skin-first formula evens tone, softens redness, and delivers a healthy, natural finish that still looks like you.
Because your skin deserves to be seen—not covered.
Why You'll Love It
- Skincare-first formula
- Sheer, buildable coverage
- Lightweight, breathable finish
- Enhances instead of hides
- Comfortable enough for everyday wear
- Designed to let healthy skin shine through
- Clean, conscious ingredients
- Available in six adaptable base colors
Why Only Six Base Colors?
Most makeup brands give you dozens of shades and expect you to figure it out.
We took a different approach.
NOMUMU features six thoughtfully designed base colors that flex beautifully across a range of skin tones thanks to our sheer, skin-first formula.
Less guessing.
More confidence.
Find Your Base Color
Canvas - Neutral Light
Fair to light skin with neutral undertones.
Honey - Warm Light
Fair to light skin with warm undertones.
Buff - Neutral Medium
Light-medium to medium skin with neutral undertones.
Sienna - Warm Medium
Medium skin with warm undertones.
Truffle - Neutral Deep
Medium-deep to deep skin with neutral undertones.
Chestnut - Warm Deep
Deep skin with warm undertones.
Skincare First. Color Second.
Long before we created NOMUMU, we formulated skincare.
That experience taught us something.
Most people don't actually want more makeup.
They want healthier-looking skin.
So we built NOMUMU around nourishing ingredients first, then added just enough pigment to perfect—not hide—your complexion.
It's everything you love about skincare with just enough color to help you feel confident in your own skin.
The Finish
Think...
✓ Healthy skin
✓ Soft glow
✓ Even-looking complexion
✓ Your freckles still visible
✓ Your skin still looks like skin
Never heavy.
Never sticky.
Never mask-like.
How to Use
Using clean fingertips, a brush, or a sponge, apply a small amount to the face and blend outward. Wear one sheer layer for a naturally perfected finish or build where you want additional coverage.
MINIS
If you want to test the colors on your skin, then select one of our minis to try them out.
Healthy skin. Just enough color.
NOMUMU isn't foundation.
It's skincare with just enough color to enhance what's already there.
Instead of masking your skin, our breathable, skin-first formula evens tone, softens redness, and delivers a healthy, natural finish that still looks like you.
Because your skin deserves to be seen—not covered.
Why You'll Love It
- Skincare-first formula
- Sheer, buildable coverage
- Lightweight, breathable finish
- Enhances instead of hides
- Comfortable enough for everyday wear
- Designed to let healthy skin shine through
- Clean, conscious ingredients
- Available in six adaptable base colors
Why Only Six Base Colors?
Most makeup brands give you dozens of shades and expect you to figure it out.
We took a different approach.
NOMUMU features six thoughtfully designed base colors that flex beautifully across a range of skin tones thanks to our sheer, skin-first formula.
Less guessing.
More confidence.
Find Your Base Color
Canvas - Neutral Light
Fair to light skin with neutral undertones.
Honey - Warm Light
Fair to light skin with warm undertones.
Buff - Neutral Medium
Light-medium to medium skin with neutral undertones.
Sienna - Warm Medium
Medium skin with warm undertones.
Truffle - Neutral Deep
Medium-deep to deep skin with neutral undertones.
Chestnut - Warm Deep
Deep skin with warm undertones.
Skincare First. Color Second.
Long before we created NOMUMU, we formulated skincare.
That experience taught us something.
Most people don't actually want more makeup.
They want healthier-looking skin.
So we built NOMUMU around nourishing ingredients first, then added just enough pigment to perfect—not hide—your complexion.
It's everything you love about skincare with just enough color to help you feel confident in your own skin.
The Finish
Think...
✓ Healthy skin
✓ Soft glow
✓ Even-looking complexion
✓ Your freckles still visible
✓ Your skin still looks like skin
Never heavy.
Never sticky.
Never mask-like.
How to Use
Using clean fingertips, a brush, or a sponge, apply a small amount to the face and blend outward. Wear one sheer layer for a naturally perfected finish or build where you want additional coverage.
MINIS
If you want to test the colors on your skin, then select one of our minis to try them out.
THE BOTANICAL SPECTRUM
Wear the rainbow.
A philosophy in two parts. Color is the science. Balance is the formula.
