Urthy formulas follow a set of intentional formulation strategies designed to support how skin actually functions.

From barrier-supporting lipids to advanced plant actives, every ingredient is selected for a specific role in the formula.

Formulator Note: Most Urthy formulas combine lipids, humectants, and active botanicals so the skin can hydrate, repair, and function comfortably.

Lipid Intelligence

Your skin barrier is made of lipids.
So we formulate with them intentionally.

Barrier-supporting oils, sterols, and plant lipids help maintain comfortable, resilient skin.

Hydration That Actually Lasts

Not just surface hydration.

Humectants, plant sugars, and molecular hydrators pull water into the skin and help keep it there.

Active Botanicals

Plant-derived ingredients chosen for how they perform.

From bakuchiol to tremella to astaxanthin — these ingredients support real skin function.

Formulated In-House

We don't outsource formulation.

Every Urthy formula is developed and produced in-house so we control quality, performance, and scent.