Shop Bundles
View allOur AWARD-WINNING face moisturizer formulated to Hydrate. Strengthen. Stay comfortable all day.
A deeply nourishing face moisturizer designed to support the skin’s natural moisture barrier while helping skin hold onto hydration longer.
Kwench® Lunera Face Hydrator is backordered and will ship as soon as it is back in stock.
Best Sellers
View allCOLLECTIONS

Formulated Differently. Performs Differently.
Urthy formulas follow a set of intentional formulation strategies designed to support how skin actually functions.
From barrier-supporting lipids to advanced plant actives, every ingredient is selected for a specific role in the formula.
Formulator Note: Most Urthy formulas combine lipids, humectants, and active botanicals so the skin can hydrate, repair, and function comfortably.
Lipid Intelligence
Your skin barrier is made of lipids.
So we formulate with them intentionally.
Barrier-supporting oils, sterols, and plant lipids help maintain comfortable, resilient skin.
Hydration That Actually Lasts
Not just surface hydration.
Humectants, plant sugars, and molecular hydrators pull water into the skin and help keep it there.
Active Botanicals
Plant-derived ingredients chosen for how they perform.
From bakuchiol to tremella to astaxanthin — these ingredients support real skin function.
Formulated In-House
We don't outsource formulation.
Every Urthy formula is developed and produced in-house so we control quality, performance, and scent.



