We are formulators of clean, plant-based skincare, body care and home scents.

Award Winning Formulas

Formulated Differently. Performs Differently.

Urthy formulas follow a set of intentional formulation strategies designed to support how skin actually functions.

From barrier-supporting lipids to advanced plant actives, every ingredient is selected for a specific role in the formula.

Formulator Note: Most Urthy formulas combine lipids, humectants, and active botanicals so the skin can hydrate, repair, and function comfortably.

Lipid Intelligence

Your skin barrier is made of lipids.
So we formulate with them intentionally.

Barrier-supporting oils, sterols, and plant lipids help maintain comfortable, resilient skin.

Hydration That Actually Lasts

Not just surface hydration.

Humectants, plant sugars, and molecular hydrators pull water into the skin and help keep it there.

Active Botanicals

Plant-derived ingredients chosen for how they perform.

From bakuchiol to tremella to astaxanthin — these ingredients support real skin function.

Formulated In-House

We don't outsource formulation.

Every Urthy formula is developed and produced in-house so we control quality, performance, and scent.

WELCOME TO THE URTHY LIFE

It's more than clean beauty.

It's a way of living.

Intentional, nourishing, and full of care from the moment you wake up to the moment you exhale.

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For Your Skin

Skincare that respects your body's wisdom

Formulated for sensitive skin, autoimmune conditions, and real-life concerns—with ingredients that heal, hydrate, and deliver visible results.

Face Oils, Elixirs, and Moisturizers >
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For Your Body

Daily essentials, reinvented

From body washes and butters to scrubs and bars, every product is powered by clean ingredients and made to support skin health without compromise.

Body Care Collection >
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For Your Bath

Turn routines into rituals

Magnesium-rich bath bombs, exfoliating tools, and luxurious oils that invite rest, reset, and restoration—every time you soak.

Bath Rituals >

For Your Home

Clean air, clean energy, clean mood

Fragrance should never come with a warning label. Our botanical-based scents uplift your space—without toxins, hormone disruptors, or mystery ingredients.

Home Scents >
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For Every Breath

Fill your environment with intention

From reed diffusers to electric diffusers—clean scenting for every corner of your life.

Scent Tower, Reed Diffusers, Car Diffusers & More >
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This is the Urthy Life

No compromises. No confusion.

Just clean, beautiful products that care for your whole self—body, home, and beyond.

Explore Everything >

OUR CLEAN PROMISE

Clean ingredients.

Real results.

We believe you shouldn't have to choose between products that work and products that are safe. That's why every single ingredient in our formulations is carefully selected for both its effectiveness and its clean profile.

Phthalate-Free

All our fragrances are formulated without phthalates, ensuring safer scents for you and your family.

Plant-Based Actives

From moisturizing olive squalane to healing chamomile bisabolol, we harness the power of nature.

Sustainable Sourcing

We partner with suppliers who share our commitment to environmental responsibility.

Clinically Tested

Every product undergoes rigorous testing to ensure safety and efficacy for all skin types.

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Ready for your own transformation?

Take our personalized skin quiz to discover which products will work best for your unique skin needs.

Start My Quiz