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High-performance skincare

Multiple Treatments. One Formula.

You’re used to layering vitamin C, retinol alternatives, and firming treatments.
We built one that does all of it.

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BEAUTIFUL SKIN STARTS HERE

We’re not just a pretty face.
But yours will be.

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WE ARE FORMULATORS

High-functioning skincare formulated in-house...that's the Urthy way.

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One brand. Three ways to experience Urthy.

  • Our Flagship, award-winning product line.

    Performance-first skincare formulated in-house to support hydration, barrier function, and skin that feels as good as it looks.

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  • In-person studio experiences and custom formulation at the Blend Bar.

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  • Clean scent for the spaces you live in — candles, diffusers, and home rituals designed to shift the mood of a room.

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Performance Skincare

High-Performing Skincare

SKINCARE

Age-Specific Clinical Serums

SERUMS

Smarter Bodycare

BODYCARE

The Urthy Way

  • Oils

    Seal it or lose it.

    This is your missing step. Lock in hydration and protect your skin from water loss.

  • Cleansers

    Clean skin or nothing else works.

    Remove buildup so your products actually do their job.

  • Exfoliants

    If your skin looks dull, it's not your products-its buildup.

    Remove dead skin so everything works better.

  • Treatments

    Target what needs attention.

    Designed for targeted concerns-where your skin needs extra.

  • Moisturizers

    Hydration that's designed to last.

    Lock in water and support your barrier so you skin stays balanced and plump.

Most Loved Routines

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BETTER SKIN STARTS IN THE SHOWER

Body care and skincare formulated with barrier-supporting lipids, hydration systems, and plant actives.

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Formulated Differently. Performs Differently.

Urthy formulas follow a set of intentional formulation strategies designed to support how skin actually functions.

From barrier-supporting lipids to advanced plant actives, every ingredient is selected for a specific role in the formula.

Formulator Note: Most Urthy formulas combine lipids, humectants, and active botanicals so the skin can hydrate, repair, and function comfortably.

Lipid Intelligence

Your skin barrier is made of lipids.
So we formulate with them intentionally.

Barrier-supporting oils, sterols, and plant lipids help maintain comfortable, resilient skin.

Hydration That Actually Lasts

Not just surface hydration.

Humectants, plant sugars, and molecular hydrators pull water into the skin and help keep it there.

Active Botanicals

Plant-derived ingredients chosen for how they perform.

From bakuchiol to tremella to astaxanthin — these ingredients support real skin function.

Formulated In-House

We don't outsource formulation.

Every Urthy formula is developed and produced in-house so we control quality, performance, and scent.