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  • How to Define Your Personal Brand

    How to Define Your Personal Brand

    By jennifer rotondo

    Part 1 of 2: Getting Inspired and Getting Started As we close out Women’s History Month, I’ve been thinking of all the iconic women in history (and today) who walk...

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  • 3 Ways to Set A Mood With Scent

    3 Ways to Set A Mood With Scent

    By jennifer rotondo

    It’s National Fragrance Week, and I’m personally excited to celebrate all things olfactory. Not to sound too geeky but your sense of smell is incredible. According to a study performed...

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  • How Does Scent Affect Mood?

    How Does Scent Affect Mood?

    By jennifer rotondo

    How Does Scent Affect Mood?   A good fragrance, scented candle, or bath bomb isn't just about how it smells but how it makes you feel, the memories it conjures up, and,...

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  • How scent can transport you

    How scent can transport you

    By jennifer rotondo

    Proust Effect: Transport to A Location or Memory with Scent Through smell, we can get transported to a distant time or place because there's a conscious or unconscious memory connected...

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  • Why is coconut wax better than soy

    Why is coconut wax better than soy

    By jennifer rotondo

    Why Is Coconut Wax Better Than Soy If you love burning scented candles, you're aware that the wax significantly impacts your enjoyment. After all, the wax is what makes a candle burn...

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  • Olfactive Families

    Olfactive Families

    By jennifer rotondo

    Olfactive Families & The Fragrance Wheel: A Lesson on Scents A classified system is used in the perfume industry to place different scents into olfactive families. These families have evolved...

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  • How Is Aromatherapy Done?

    How Is Aromatherapy Done?

    By jennifer rotondo

    How Is Aromatherapy Done? Aromatherapy (oil therapy) is a holistic healing treatment using natural plant extract to promote well-being and health. The oils used are aromatic essential oils that medicinally...

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