How scent can transport you

By jennifer rotondo  •   3 minute read

How scent can transport you

Proust Effect: Transport to A Location or Memory with Scent

Through smell, we can get transported to a distant time or place because there's a conscious or unconscious memory connected to that note. This means we can light scented candles, wear body products, or spray fragrances tailored to specific locations, offering optimal comfort and escapism. 

The Proust Effect (aka scent transportation) has been studied significantly. It's even been proven that there's greater brain activity associated with a smell of a rose than the visual appearance of one, concluding the influence smell has on our minds. 

Optimized and powerful scents that stimulate our brains are gorgeous. With the ability to evoke distinct memories or travel across the globe in seconds, it's something everyone should become knowledgeable on. To learn more, read the below: 

Why is scent so powerful? 

The Proust effect can transport you anywhere, anytime. Whether it's the smell of freshly baked cookies when you were a child or the salty beach air from your favorite holiday, scent can help recall these memories and locations. 

But how is this even possible? 

As you can imagine, it's a complicated one. However, two researchers named Richard Axel and Linda Buck simplified it, winning a Nobel Prize


It goes like this. When you come into contact with odors drifting through the air, olfactory receptor cells' neurons communicate to a part of our brain called the olfactory bulb. As the olfactory receptors process the scent, 1,000s of genes subset the odors into something almost like categories of emotions. 

Because of how memory works (via the amygdala and the hippocampus), these memories or times are connected with a smell. When you revisit the scent, these emotions can come alive, transporting you back to that memory. 

Travel to the most wonderful places worldwide 

Now that you understand more about scents' power, let us introduce our company, Urthy Scents. We're scent lovers and experts that help people transport to a feeling, location, or time, through the smell of scents. 

Most scent-based memories are associated with locations. Therefore, we wanted to provide our customers with the ability to recall good and bad memories related to these life events. To achieve this, we've focused heavily on creating scented products in some of the most smell-friendly places in the world, including: 

  • Canyon Gap - Inspired by deserts in the U.S, including notes of lemon, orange, cactus blossom, sandalwood, amber, patchouli, and musk to invoke feelings of warmth 
  • Citrus Grove - Citrus-based scents that are zesty and fresh, including clementine, lemons, grapefruit, lemongrass, verbena, and bergamot, to help revisit the spring/summer months
  • Tropical Isle - With top notes of peach, passionfruit, pineapple, and a base of soft musk, allowing you to reembrace summer holidays in a tropical climate 

The above is only a tiny selection of the scent-based destinations we offer. For a more comprehensive look into our passionate scents, see here.


Now you've become knowledgeable on the Proust Effect, and why scent is so powerful, you can unlock the ability of time travel. Maybe not physically, but certainly mentally. To start your scent transportation journey today, contact us

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