SHINE Fresh Face Mask
There's power inside.
$18.00
Brighten. Even. Glow — without the irritation.
Dullness isn't a skin type — it's a problem. SHINE uses stable Vitamin C and niacinamide to target uneven tone and pigmentation at the surface, while leaving the barrier intact. Mixed fresh so the actives are at full potency when they hit your skin.
Who It's For
Dull, uneven, or post-blemish skin. Anyone who's tried Vitamin C serums and found them irritating, or who wants a brightening treatment that builds results over time without sensitivity.
Skin types: All · Especially dull, uneven, or hyperpigmented skin
How to Use
- Pour your SHINE powder into a small bowl.
- Add a few drops of water and mix into a smooth, even paste.
- Apply to clean, dry skin — avoiding the eye area.
- Leave on 8–10 minutes. Rinse thoroughly with warm water.
- Follow with your full Urthy routine. This mask works best as Step 3: Treat.
Use 1–2× weekly. Results are cumulative — consistent use is where the magic happens.
Key Ingredients & Why They Work MAP (Magnesium Ascorbyl Phosphate) — Stable Vitamin C
Most Vitamin C degrades the moment it hits water. MAP is a stable, oil-soluble form that converts to active Vitamin C in skin — which means it's actually working when it reaches you, not oxidized in a bottle. Brightens over time with consistent use.
Niacinamide
A multi-tasker: reduces the appearance of hyperpigmentation, tightens pores, and helps regulate oil production. Pairs with Vitamin C to reinforce brightening results without irritation.
Rosehip Oil
Rich in beta-carotene and essential fatty acids that support an even, luminous tone while conditioning the surface for a visible glow. What You'll Notice
- Immediately: smoother texture and a healthy surface glow
- Week 2–3: uneven tone starts to fade, skin looks more uniform
- With consistent use: brighter overall complexion, reduced post-blemish marks
The Fresh Difference
Vitamin C in pre-made products oxidizes before it reaches your skin. SHINE is mixed fresh to order — so you're getting full-potency actives every single time. Made in our Marietta, GA studio.
NOMUMU Tinted Skincare.
NOMUMU is skincare-first color — sheer, buildable skin and lip tints made with the same clean ingredients as our skincare. Six simple base shades that look great on any skin tone, plus Lip + Cheek for a natural wash of color. Easy to apply, easy to build, made to bring life back to your skin. Plus our Artists Kit if you want to build your own base shade with our adjusters.
NOMUMU Lip + Cheek
$46.00
Our clean, skin-loving balm in seven ready-to-wear shades, made for your lips and your cheeks. Pick your color, press it on with a fingertip, and go.
The color is sheer on the first layer and builds as much as you want it to. Because it’s a balm, not a powder, it moves with your skin — no dry patches, no settling into lines, no telling where it starts and stops. It just looks like your lips and cheeks, but better.
How to wear it
On lips: press it on with a fingertip straight from the pot. One layer is a soft tint; two or three layers get close to a lipstick. It wears like a balm — comfortable, never drying — and fades evenly, so touch-ups take two seconds.
On cheeks: tap it onto the apples of your cheeks and blend outward with your fingers for a natural flush. Sweep it up along your cheekbone for a lifted look, or dot a little higher on the bone, where a highlighter would go, for a subtle glow. Cream blends into skin in a way powder can’t — it looks like the flush is coming from inside.
Together: using the same shade on lips and cheeks is the fastest done-in-a-minute look there is — everything automatically matches.
More than a color
Every pot is built on our Everlume balm base — the same barrier-loving skincare the rest of NOMUMU is made of — so it treats your lips and cheeks the whole time you wear it:
- Illipe & mango butters — rich, non-greasy moisture that melts at skin temperature and keeps lips soft, never waxy.
- Ceramides & barrier lipids — rebuild the skin’s protective barrier so it holds water and feels calm.
- Encapsulated hyaluronic acid — encapsulated so it disperses in the balm, then draws water into skin once it’s on, for comfort that lasts.
- Botanical-spectrum mineral pigment — the color itself: sheer, buildable, and kind to skin.
The Original Seven
- Bare — a soft nude. The everyday shade: the one you wear when you want to look finished, not made up.
- Cherry Bomb — a bright, classic red. Sheered out it’s a fresh cherry flush; built up it’s a full red lip.
- Magnetic — a berry pink. Flattering on nearly everyone — if you only pick one, pick this.
- Brazen — a warm copper bronze. Doubles as a cream bronzer on cheeks.
- Vamp — a deep, cool plum. Moody on lips, and a surprisingly wearable berry flush on cheeks.
- Unicorn Kisses — a shimmery orchid pink. The fun one — wear it alone or press it over any other shade for shimmer.
- Wine Head — a dark wine red for evenings out. Sheer it down for daytime.
Good to know
- Fingertip application — no brushes, no sharpener, no mirror required once you know your face.
- One pot, two jobs — it replaces a lipstick and a blush in your bag.
- Small-batch and clean, like everything we make.
- Reapply as often as you like — it’s balm underneath, so more color also means more comfort.
Pair it with NOMUMU Tinted Skincare — get the Duo and save $8.
NOMUMU Tinted Skincare
Healthy skin. Just enough color.
NOMUMU isn't foundation.
It's skincare with just enough color to enhance what's already there.
Instead of masking your skin, our breathable, skin-first formula evens tone, softens redness, and delivers a healthy, natural finish that still looks like you.
Because your skin deserves to be seen—not covered.
Why You'll Love It
- Skincare-first formula
- Sheer, buildable coverage
- Lightweight, breathable finish
- Enhances instead of hides
- Comfortable enough for everyday wear
- Designed to let healthy skin shine through
- Clean, conscious ingredients
- Available in six adaptable base colors
Why Only Six Base Colors?
Most makeup brands give you dozens of shades and expect you to figure it out.
We took a different approach.
NOMUMU features six thoughtfully designed base colors that flex beautifully across a range of skin tones thanks to our sheer, skin-first formula.
Less guessing.
More confidence.
Find Your Base Color
Canvas - Neutral Light
Fair to light skin with neutral undertones.
Honey - Warm Light
Fair to light skin with warm undertones.
Buff - Neutral Medium
Light-medium to medium skin with neutral undertones.
Sienna - Warm Medium
Medium skin with warm undertones.
Truffle - Neutral Deep
Medium-deep to deep skin with neutral undertones.
Chestnut - Warm Deep
Deep skin with warm undertones.
Skincare First. Color Second.
Long before we created NOMUMU, we formulated skincare.
That experience taught us something.
Most people don't actually want more makeup.
They want healthier-looking skin.
So we built NOMUMU around nourishing ingredients first, then added just enough pigment to perfect—not hide—your complexion.
It's everything you love about skincare with just enough color to help you feel confident in your own skin.
The Finish
Think...
✓ Healthy skin
✓ Soft glow
✓ Even-looking complexion
✓ Your freckles still visible
✓ Your skin still looks like skin
Never heavy.
Never sticky.
Never mask-like.
How to Use
Using clean fingertips, a brush, or a sponge, apply a small amount to the face and blend outward. Wear one sheer layer for a naturally perfected finish or build where you want additional coverage.
MINIS
If you want to test the colors on your skin, then select one of our minis to try them out.
NOMUMU Duo
The Duo — one base, one color, done. Pick your shade of NOMUMU Tinted Skincare and pair it with any Lip + Cheek from The Original Seven.
NOMUMU Tinted Skincare Minis
$15.00
Find your shade at home — for $10.
Not sure which NOMUMU shade is yours? Start here. Each mini set includes two shades of our tinted skincare, so you can wear them in real life — real light, real skin — before committing to a full-size jar.
Pick your set:
- Light Minis — Canvas (neutral light) + Honey (warm light)
- Medium Minis — Buff (neutral medium) + Sienna (warm medium)
- Deep Minis — Truffle (neutral deep) + Chestnut (warm deep)
NOMUMU isn't foundation. It's skincare with just enough color to even tone, soften redness, and leave a healthy finish that still looks like you. Sheer, buildable, breathable — comfortable enough for every day.
How to use: wear each mini for a day. The one that disappears into your skin is your shade — then grab the full size.
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