Hydrate + Hold System

Hydrate + Hold System

The step most routines skip.
Healthy-looking skin needs both hydration and retention. Our Hydrate + Hold System combines humectants and barrier-supportive lipids to help lock in moisture and support skin function.

There's power inside.

$82.00

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Estimated delivery between June 27 and June 29. Order within

Select Scent 24 of 24

PAPYRUS CALM

The exhale at the end of the day.

Soft lavender settles into airy papyrus with a touch of guava brightness. Clean, calming, and effortlessly balanced.

Lavender Papyrus Guava

Most people hydrate their skin — and still feel dry.

Because hydration isn’t the problem.

Retention is.

Water + oil — exactly how skin is designed to function.

Somewhere along the way, we stopped finishing our routines with oil. This system brings that step back.

Hydra delivers water into the skin.

Ekoa helps hold it there.

Hydrate + Hold — the way skin is designed to work.

WHAT IT DOES

Delivers hydration using water-binding ingredients
Helps reduce moisture loss with barrier-supporting lipids
Improves skin softness, smoothness, and comfort
Keeps skin hydrated longer — without constant reapplication

WHY IT WORKS

Water hydrates.

Lipids keep it there.

Most routines stop at water. That’s why hydration doesn’t last.

Hydra Body Lotion pulls water into the skin using humectants and hydration molecules.

Ekoa Body Oil replenishes lipids that help reduce moisture loss and support the skin barrier.

Together, they restore what most routines are missing.

The final step. Because we formulated it that way.

Urthy formulas combine highly functional botanicals, barrier-supporting oils, and advanced plant-derived ingredients selected for how they actually perform on the skin.Some ingredients are significantly more expensive and harder to source than common alternatives.We formulate with them anyway. Because when it comes to skin function, the details matter.

See individual product pages for full ingredient lists:
Hydra Body Lotion
Ekoa Body Oil

Apply Hydra Body Lotion to clean or damp skin.
Follow with Ekoa Body Oil to help seal in hydration.
Use daily for best results.

Video Ritual