Weightless hydration. Visible radiance. Instant refinement.

Aloura™ redefines body care with a serum-like texture that sinks in on contact, leaving skin smooth, soft, and illuminated — never coated or greasy. Designed for those who crave hydration without the heaviness, it transforms the feel of your skin from ordinary to exceptional in seconds.

Feather-light feel. Luminous results.

Aloura™ is a fast-absorbing body serum milk that delivers instant hydration and visible radiance without a trace of residue. Blending the silky slip of a serum with the comforting touch of a lotion, it melts into skin immediately, refining texture and revealing a healthy, natural glow.

Powered by Bakuchiol, Pentavitin®, and Hyaluronic Acid, this innovative formula smooths, softens, and supports the skin barrier — promoting a polished, touchable finish that looks as refined as it feels.

Apply daily on damp or dry skin. It absorbs in moments, leaving nothing behind but a supple, hydrated sheen and the quiet confidence of skin that’s truly cared for.

The Urthy Turmeric & Manuka Honey Face & Bar Soap is a blend of skin-loving ingredients enhanced with the natural power of turmeric and Manuka honey. Made with moisturizing coconut oil and olive oil, this fragrance-free soap soothes and hydrates. Turmeric adds antioxidants and anti-inflammatory properties, helping to brighten and calm the complexion. Manuka honey offers natural exfoliation, hydration and antibacterial properties, leaving your skin soft, smooth and refreshed. 

Free from harsh chemicals this bar soap delivers a pure, clean experience for face & body. 

The Urthy Charcoal Tea Tree Face & Bar Soap combines the detoxifying power of coconut activated charcoal with refreshing benefits of tea tree essential oil, offering a deeply cleansing and invigorating experience. 

Coconut activated charcoal draws out impurities, toxins and excess oil, making it idea for balancing and clarifying the skin without over-drying. Infused with tea tree essential oil, known for its antibacterial and anti-inflammatory properties, this soap helps soothe irritation, reduce blemishes, and promote a healthy complexion.

Along with our blend of skin-loving ingredients of coconut oil and olive oil, this bar soap not only purifies but also leaves the skin feeling soft, smooth and replenished.

Free from harsh chemicals this bar soap delivers a pure, clean experience for face & body.

Looking for a natural and nourishing way to cleanse your skin? Look no further than our handmade bar soap! Made using traditional cold process methods, our soap is packed with natural ingredients like coconut oil, olive oil, and kaolin clay.

These ingredients work together to soothe and moisturize your skin, leaving it feeling soft and hydrated. Our unique trinity oil blend of coconut, olive oil, and RSPO palm gives the bar a fluffy, cleansing lather, while the gentle kaolin clay removes dirt and impurities without drying out your skin.

Not only is our bar soap good for your skin, but it's also good for the planet. We only use sustainably sourced RSPO palm oil, making our bar harder and longer-lasting.

Say goodbye to harsh chemicals and hello to natural nourishment with our bar soap. Try it today and see the difference for yourself!

Firm. Lift. Resist. Anti-aging actives at full potency — every time.

Aging skin doesn't need heavier cream — it needs actives that actually reach it. DEFY combines Vitamin C (MAP), silk amino acids, and tamanu oil to support collagen, restore resilience, and give skin back the firmness that depletes with time. Freshly made means the actives haven't degraded before you open it.

Who It's For

Mature, aging, or loss-of-firmness skin. Anyone who wants more than surface-level moisture — who's focused on skin that feels structurally stronger, more lifted, and more resilient over time.

Skin types: Mature · Dry · Normal (aging concerns) · Combination (aging zones)

How to Use

1. Pour your DEFY powder into a small bowl.
2. Mix with a few drops of water or your favorite hydrating toner.
3. Apply to clean, dry skin — neck and décolletage welcome.
4. Leave on 8–10 minutes. Rinse with warm water.
5. Follow with your full Urthy system: serum, moisturizer, and facial oil seal to lock in results.

Use 1–2× weekly as Step 3: Treat. Results are cumulative — consistency is the strategy.

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Key Ingredients & Why They Work MAP (Magnesium Ascorbyl Phosphate) — Stable Vitamin C
The gold standard stable form of Vitamin C. MAP converts to active ascorbic acid in the skin — supporting collagen synthesis, reducing oxidative damage, and brightening over time. Because DEFY is mixed fresh, MAP hasn't oxidized before it reaches you.

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Silk Amino Acids + Glycine
Glycine is the primary amino acid in collagen. Alongside silk protein derivatives, it provides the skin with the building blocks it needs to support its own structural network. Skin feels noticeably firmer and more elastic with regular use.

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Tamanu Oil
A rich, bioactive oil with remarkable skin-regeneration properties. Tamanu's unique calophyllolide compound supports tissue repair and reduces the appearance of fine lines. Its linoleic acid content absorbs quickly — even in a 10-minute mask — to deliver deep nourishment to dry, mature skin. What You'll Notice

• Immediately: skin feels more nourished, plump, and bouncy
• Week 2–4: improved firmness and texture, fine lines appear softer
• With consistent use: more resilient skin that holds its structure better over time

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The Fresh Difference

Anti-aging actives like Vitamin C degrade in pre-made formulas — often significantly by the time the product reaches you. DEFY is mixed fresh to order in our Marietta, GA studio so the actives are working at full strength.

Calm reactive skin. Quiet redness. Rebuild what irritation takes away.

Sensitive skin doesn't need fewer ingredients — it needs better ones. SOOTHE uses ectoin and allantoin to calm visible redness and irritation while supporting the barrier that makes skin reactive in the first place. Gentle enough for your most sensitized days.

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Who It's For

Sensitive, reactive, or redness-prone skin. Anyone who flares from fragrance, weather changes, or stress — or who needs a treatment mask that won't trigger a reaction.

Skin types: Sensitive · Reactive · Rosacea-prone · Normal (stress flares)

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How to Use

1. Pour your SOOTHE powder into a small bowl.
2. Mix with a few drops of cool water — cooler water is better for reactive skin.
3. Apply a thin, even layer to clean skin. No rubbing or pressure needed.
4. Leave on 8–10 minutes. Rinse gently with cool water.
5. Follow with your gentlest Urthy moisturizer and facial oil.

Use 1–2× weekly as Step 3: Treat — or after any skin event that causes visible irritation.

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Key Ingredients & Why They Work Ectoin
An extremophile molecule — naturally produced by microorganisms that survive in harsh conditions. It forms a protective shell around skin cells that shields against environmental stress, UV, and pollution. One of the most effective anti-irritant ingredients available, backed by significant clinical research.

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Allantoin
A calming and cell-renewing compound that reduces visible redness and supports skin cell turnover. Absorbs quickly — you'll often feel the calming effect within minutes of application.

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Centella Asiatica (Cica)
A long-used botanical with significant research behind its wound-healing and barrier-repair properties. Reduces visible inflammation and helps rebuild the compromised skin barrier that makes sensitive skin reactive in the first place. What You'll Notice

• Immediately: visible redness is reduced, skin feels settled and calm
• During use: no tingling, tightness, or reactivity — intentionally
• With consistent use: skin becomes less reactive over time as the barrier strengthens

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The Fresh Difference

Sensitive skin reacts to preservatives. SOOTHE is mixed fresh — no parabens, no preservatives, nothing that triggers a reaction. Made in our Marietta, GA studio.

Repair the barrier. Restore suppleness. Give dry skin what it's actually missing.

Dry, rough, or tight skin isn't just dehydrated — it's a barrier that's lost its ability to hold moisture in. MEND goes after the root: panthenol and amino acids support barrier repair from the inside out, so hydration actually sticks.

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Who It's For

Dry, dehydrated, or mature skin. Anyone who moisturizes consistently but still feels tight or flaky — or who wants to strengthen the barrier rather than just temporarily plump it.

Skin types: Dry · Dehydrated · Mature · Combination (dry zones)

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How to Use

1. Pour your MEND powder into a small bowl.
2. Add a few drops of water — or a hydrating toner for extra benefit — and mix into a paste.
3. Apply to clean, dry skin, focusing on areas of dryness or tightness.
4. Leave on 8–10 minutes. Rinse with warm water.
5. Follow immediately with your moisturizer and facial oil to lock in results.

Use 1–2× weekly as Step 3: Treat. Works best before your Urthy moisturizing steps.

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Key Ingredients & Why They Work Panthenol (Vitamin B5)
Penetrates the skin rapidly to attract and retain moisture. Panthenol doesn't just hydrate the surface — it supports the structural proteins that keep the barrier intact, which is what makes it a repair ingredient rather than just a humectant.

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Silk Amino Acids
Derived from silk protein, these small-chain amino acids bind to the skin surface to form a flexible moisture-retaining film. Skin feels noticeably softer and more supple after the first use.

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Barrier-Support Amino Acids
The skin's Natural Moisturizing Factor (NMF) is largely made of amino acids — and when the barrier is compromised, these deplete. MEND replenishes them directly, giving the skin the building blocks it needs to hold onto hydration on its own. What You'll Notice

• Immediately: skin feels significantly softer and more cushioned
• Over time: less tightness, less flaking, stronger moisture retention
• With consistent use: the barrier gets better at holding hydration without the mask

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The Fresh Difference

Amino acids in pre-made formulas compete with preservatives and pH adjusters. MEND is mixed fresh — nothing diluted, nothing compromised. Made in our Marietta, GA studio.

Brighten. Even. Glow — without the irritation.

Dullness isn't a skin type — it's a problem. SHINE uses stable Vitamin C and niacinamide to target uneven tone and pigmentation at the surface, while leaving the barrier intact. Mixed fresh so the actives are at full potency when they hit your skin.

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Who It's For

Dull, uneven, or post-blemish skin. Anyone who's tried Vitamin C serums and found them irritating, or who wants a brightening treatment that builds results over time without sensitivity.

Skin types: All · Especially dull, uneven, or hyperpigmented skin

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How to Use

1. Pour your SHINE powder into a small bowl.
2. Add a few drops of water and mix into a smooth, even paste.
3. Apply to clean, dry skin — avoiding the eye area.
4. Leave on 8–10 minutes. Rinse thoroughly with warm water.
5. Follow with your full Urthy routine. This mask works best as Step 3: Treat.

Use 1–2× weekly. Results are cumulative — consistent use is where the magic happens.

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Key Ingredients & Why They Work MAP (Magnesium Ascorbyl Phosphate) — Stable Vitamin C
Most Vitamin C degrades the moment it hits water. MAP is a stable, oil-soluble form that converts to active Vitamin C in skin — which means it's actually working when it reaches you, not oxidized in a bottle. Brightens over time with consistent use.

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Niacinamide
A multi-tasker: reduces the appearance of hyperpigmentation, tightens pores, and helps regulate oil production. Pairs with Vitamin C to reinforce brightening results without irritation.

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Rosehip Oil
Rich in beta-carotene and essential fatty acids that support an even, luminous tone while conditioning the surface for a visible glow. What You'll Notice

• Immediately: smoother texture and a healthy surface glow
• Week 2–3: uneven tone starts to fade, skin looks more uniform
• With consistent use: brighter overall complexion, reduced post-blemish marks

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The Fresh Difference

Vitamin C in pre-made products oxidizes before it reaches your skin. SHINE is mixed fresh to order — so you're getting full-potency actives every single time. Made in our Marietta, GA studio.

A deep clean that doesn't strip. Reset congested skin in 10 minutes.

Most cleansers clean the surface. PURIFY goes deeper — drawing out impurities, clearing congestion, and resetting pores without disrupting the skin barrier. Mixed fresh at every order. No preservatives. No compromise.

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Who It's For

Congested, oily, or breakout-prone skin. Works well for anyone who feels like their skin never fully clears — or who notices dullness caused by buildup rather than dehydration.

Skin types: Oily · Combination · Congested · Normal

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How to Use

1. Pour your PURIFY powder into a small bowl.
2. Add a few drops of water (or hydrosol) and mix into a smooth paste.
3. Apply an even layer to clean, dry skin — avoiding the eye area.
4. Leave on 8–10 minutes. Rinse thoroughly with warm water.
5. Follow with your Urthy serum and moisturizer to complete the system.

Use 1–2× weekly, in your PM routine as Step 3: Treat.

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Key Ingredients & Why They Work Activated Charcoal
Like a magnet for the skin. Draws out excess oil, bacteria, and environmental buildup through adsorption — not harsh stripping. Works rapidly in a 10-minute window.

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Kaolin Clay
The gentlest of the clays. Absorbs impurities without over-drying — making it the right partner for charcoal if you have a sensitized or reactive tendency alongside congestion.

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White Willow Bark
A natural source of salicin — the precursor to salicylic acid. Helps loosen the bonds between dead skin cells and congested debris at the surface, so your pores actually clear rather than just look temporarily smaller. What You'll Notice

• Pores look cleaner and more refined after the first use
• Skin feels reset — not tight or stripped
• With consistent weekly use: less congestion, calmer skin overall

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The Fresh Difference

PURIFY is mixed and fulfilled fresh — no shelf stabilizers, no fillers. Every batch is made in our Marietta, GA studio.

Weightless hydration. Visible radiance. Instant refinement.

Aloura™ redefines body care with a serum-like texture that sinks in on contact, leaving skin smooth, soft, and illuminated — never coated or greasy. Designed for those who crave hydration without the heaviness, it transforms the feel of your skin from ordinary to exceptional in seconds.

Feather-light feel. Luminous results.

Aloura™ is a fast-absorbing body serum milk that delivers instant hydration and visible radiance without a trace of residue. Blending the silky slip of a serum with the comforting touch of a lotion, it melts into skin immediately, refining texture and revealing a healthy, natural glow.

Powered by Bakuchiol, Pentavitin®, and Hyaluronic Acid, this innovative formula smooths, softens, and supports the skin barrier — promoting a polished, touchable finish that looks as refined as it feels.

Apply daily on damp or dry skin. It absorbs in moments, leaving nothing behind but a supple, hydrated sheen and the quiet confidence of skin that’s truly cared for.