Sort by:
$22.00
By reducing transepidermal water loss (TEWL), Nourish helps keep moisture where it belongs—inside your skin.
The 30's Nourish Serum is all about prevention and repair. You may notice early signs of aging, texture changes, or hormonal shifts. Nourish is designed for skin that feels depleted or in need of extra care. With a blend of antioxidant-rich botanicals and soothing actives, it helps restore softness and leaves skin feeling resilient, conditioned, and radiant.
KEY INGREDIENTS
- Bakuchiol: Natural retinol alternative that smooths fine lines and firms.
- Rosehip + Sea Buckthorn: Rich in vitamins, essential fatty acids and antioxidents known for replenishing and conditioning skin.
- Bisabolol: Gentle compound that soothes the appearance of redness or sensitivity.
- THD Ascorbate [Vitamin C]: A stable, oil-soluble form of Vitamin C that supports a more luminous complexion.
- MCT + Tocopherol: Hydrating and healing.
WHEN YOU MIGHT SEE RESULTS
In past participant feedback, the following improvements were most commonly reported:
- Day 7: Skin felt hydrated and calmed
- Day 14+: Skin tone & texture appeared to improve
- Day 28+: Skin was said to be visible clearer and brighter
Every person’s skin is unique, so your experience may be different. Consistency is key for the best possible results.
HOW TO USE
- For best results, use after applying a water-based serum, moisturizer, or our Rehydrator Spray to help lock in hydration.
- Shake well before each use.
- Apply 3–5 drops to clean, slightly damp skin 1–2x daily.
- Massage gently until fully absorbed.
- Use sunscreen daily as needed—especially when using products that contain Vitamin C.
Every Age Nourish Serum - designed to brighten and help prevent early signs of aging.
Ingredient Highlights
Built on gentle, oil-loving THD Vitamin C to brighten and even tone without stinging, plus:
- Rosehip oil — softens and smooths
- Sea buckthorn — a nutrient-dense oil for tired, dry skin
- Bakuchiol — a gentle plant-based retinol alternative
- Acmella — helps soften the look of first lines
Contains bakuchiol — best skipped during pregnancy (reach for Ekoa™ Face Oil instead).
The 30's Nourish Serum is all about prevention and repair. You may notice early signs of aging, texture changes, or hormonal shifts. Nourish is designed for skin that feels depleted or in need of extra care. With a blend of antioxidant-rich botanicals and soothing actives, it helps restore softness and leaves skin feeling resilient, conditioned, and radiant.
KEY INGREDIENTS
- Bakuchiol: Natural retinol alternative that smooths fine lines and firms.
- Rosehip + Sea Buckthorn: Rich in vitamins, essential fatty acids and antioxidents known for replenishing and conditioning skin.
- Bisabolol: Gentle compound that soothes the appearance of redness or sensitivity.
- THD Ascorbate [Vitamin C]: A stable, oil-soluble form of Vitamin C that supports a more luminous complexion.
- MCT + Tocopherol: Hydrating and healing.
WHEN YOU MIGHT SEE RESULTS
In past participant feedback, the following improvements were most commonly reported:
- Day 7: Skin felt hydrated and calmed
- Day 14+: Skin tone & texture appeared to improve
- Day 28+: Skin was said to be visible clearer and brighter
Every person’s skin is unique, so your experience may be different. Consistency is key for the best possible results.
HOW TO USE
- For best results, use after applying a water-based serum, moisturizer, or our Rehydrator Spray to help lock in hydration.
- Shake well before each use.
- Apply 3–5 drops to clean, slightly damp skin 1–2x daily.
- Massage gently until fully absorbed.
- Use sunscreen daily as needed—especially when using products that contain Vitamin C.
Every Age Nourish Serum - designed to brighten and help prevent early signs of aging.
Ingredient Highlights
Built on gentle, oil-loving THD Vitamin C to brighten and even tone without stinging, plus:
- Rosehip oil — softens and smooths
- Sea buckthorn — a nutrient-dense oil for tired, dry skin
- Bakuchiol — a gentle plant-based retinol alternative
- Acmella — helps soften the look of first lines
Contains bakuchiol — best skipped during pregnancy (reach for Ekoa™ Face Oil instead).
$22.00
By reducing transepidermal water loss (TEWL), Fortify helps keep moisture where it belongs—inside your skin.
Skin gets drier, thinner, and less elastic in your 40s. Fortify helps skin feel stronger and more resilient. With barrier-supporting lipids and firming botanical actives, it leaves skin supple and well-protected.
KEY INGREDIENTS
- Lupin Seed: Plant-derived extract studied for its ability to improve the look of firmness and elasticity.
- Pomegranate Sterols: Strengthen the skin barrier and reduce TEWL.
- Raspberry Seed Oil + CoQ10: Fight oxidative stress and improve firmness.
- Bakuchiol + THD: Boost collagen, reduce fine lines.
- L22® Lipid Complex: A botanical lipid blend designed to match the profile of young, healthy skin.
- Borage Oil: Help strengthen the skin’s barrier and support moisture.
- Oleo-HA: Provides a plump, hydrated feel.
WHEN YOU MIGHT SEE RESULTS
In past participant feedback, the following improvements were most commonly reported:
- Day 7: Skin felt softer and calmed
- Day 14+: Skin appeared to be firmer and more resilient
- Day 28+: Skin was said to be have reduced wrinkles and improved elasticity
Every person’s skin is unique, so your experience may be different. Consistency is key for the best possible results.
HOW TO USE
- For best results, use after applying a water-based serum, moisturizer, or our Clerra Rehydrating Mist to help lock in hydration.
- Shake well before each use.
- Apply 3–5 drops to clean, slightly damp skin 1–2x daily.
- Massage gently until fully absorbed.
- Use sunscreen daily as needed—especially when using products that contain Vitamin C.
Every Age Fortify Serum - designed to help skin feel stronger and more resilient.
Ingredient Highlights
Built on gentle, oil-loving THD Vitamin C to brighten and even tone without stinging, plus:
- Borage seed oil — one of the richest plant sources of skin-loving GLA
- Collageneer® (white lupin) — supports a firmer-looking complexion
- Oil-type hyaluronic acid — hydration that works in an oil
- Bakuchiol — a gentle plant-based retinol alternative
- CoQ10 — antioxidant support
Contains bakuchiol — best skipped during pregnancy (reach for Ekoa™ Face Oil instead). Contains white lupin (a legume).
By reducing transepidermal water loss (TEWL), Fortify helps keep moisture where it belongs—inside your skin.
Skin gets drier, thinner, and less elastic in your 40s. Fortify helps skin feel stronger and more resilient. With barrier-supporting lipids and firming botanical actives, it leaves skin supple and well-protected.
KEY INGREDIENTS
- Lupin Seed: Plant-derived extract studied for its ability to improve the look of firmness and elasticity.
- Pomegranate Sterols: Strengthen the skin barrier and reduce TEWL.
- Raspberry Seed Oil + CoQ10: Fight oxidative stress and improve firmness.
- Bakuchiol + THD: Boost collagen, reduce fine lines.
- L22® Lipid Complex: A botanical lipid blend designed to match the profile of young, healthy skin.
- Borage Oil: Help strengthen the skin’s barrier and support moisture.
- Oleo-HA: Provides a plump, hydrated feel.
WHEN YOU MIGHT SEE RESULTS
In past participant feedback, the following improvements were most commonly reported:
- Day 7: Skin felt softer and calmed
- Day 14+: Skin appeared to be firmer and more resilient
- Day 28+: Skin was said to be have reduced wrinkles and improved elasticity
Every person’s skin is unique, so your experience may be different. Consistency is key for the best possible results.
HOW TO USE
- For best results, use after applying a water-based serum, moisturizer, or our Clerra Rehydrating Mist to help lock in hydration.
- Shake well before each use.
- Apply 3–5 drops to clean, slightly damp skin 1–2x daily.
- Massage gently until fully absorbed.
- Use sunscreen daily as needed—especially when using products that contain Vitamin C.
Every Age Fortify Serum - designed to help skin feel stronger and more resilient.
Ingredient Highlights
Built on gentle, oil-loving THD Vitamin C to brighten and even tone without stinging, plus:
- Borage seed oil — one of the richest plant sources of skin-loving GLA
- Collageneer® (white lupin) — supports a firmer-looking complexion
- Oil-type hyaluronic acid — hydration that works in an oil
- Bakuchiol — a gentle plant-based retinol alternative
- CoQ10 — antioxidant support
Contains bakuchiol — best skipped during pregnancy (reach for Ekoa™ Face Oil instead). Contains white lupin (a legume).
$22.00
By reducing transepidermal water loss (TEWL), Radiance helps keep moisture where it belongs—inside your skin.
In your 20s, your skin is adjusting to adult life—pollution, stress, and the first signs of dullness or fine lines. This formula is designed to boost glow, defend against oxidative damage, and keep skin resilient and youthful.
KEY INGREDIENTS
- THD Ascorbate (Vitamin C): Ultra-stable brightener that helps even tone, protect against free radicals, and support collagen.
- CoQ10: Energizes skin cells and shields from oxidative stress.
- Superfruit Oils (Cloudberry + Rosehip + Elderberry): Rich in vitamins A, C, and omega fatty acids to restore glow and protect against environmental stressors.
- Squalane & MCT Oil: Lightweight, sebum-mimicking hydration with a soft, non-greasy finish.
- Botanical Blend: Calendula, aloe, Irish moss, and marshmallow soothe, calm, and reinforce the barrier.
WHEN YOU MIGHT SEE RESULTS
In past participant feedback, the following improvements were most commonly reported:
- Day 7: Skin appeared brighter
- Day 14+: Skin tone & texture appeared to improve
- Day 28+: Skin was said to be visible clearer and smoother
Every person’s skin is unique, so your experience may be different. Consistency is key for the best possible results.
HOW TO USE
- For best results, use after applying a water-based serum, moisturizer, or our Clerra Rehydrating Mist to help lock in hydration.
- Shake well before each use.
- Apply 3–5 drops to clean, slightly damp skin 1–2x daily.
- Massage gently until fully absorbed.
- Use sunscreen daily as needed—especially when using products that contain Vitamin C.
Every Age Radiance Serum - a superfruit blend designed to brighten and nourish skin.
Ingredient Highlights
Built on gentle, oil-loving THD Vitamin C to brighten and even tone without stinging, plus:
- Rosehip oil — a glow-giving classic rich in skin-loving fatty acids
- Cloudberry oil — a nordic berry oil that wakes up dull skin
- Elderberry — antioxidant support
- CoQ10 — a skin-native antioxidant for a lit-from-within look
By reducing transepidermal water loss (TEWL), Radiance helps keep moisture where it belongs—inside your skin.
In your 20s, your skin is adjusting to adult life—pollution, stress, and the first signs of dullness or fine lines. This formula is designed to boost glow, defend against oxidative damage, and keep skin resilient and youthful.
KEY INGREDIENTS
- THD Ascorbate (Vitamin C): Ultra-stable brightener that helps even tone, protect against free radicals, and support collagen.
- CoQ10: Energizes skin cells and shields from oxidative stress.
- Superfruit Oils (Cloudberry + Rosehip + Elderberry): Rich in vitamins A, C, and omega fatty acids to restore glow and protect against environmental stressors.
- Squalane & MCT Oil: Lightweight, sebum-mimicking hydration with a soft, non-greasy finish.
- Botanical Blend: Calendula, aloe, Irish moss, and marshmallow soothe, calm, and reinforce the barrier.
WHEN YOU MIGHT SEE RESULTS
In past participant feedback, the following improvements were most commonly reported:
- Day 7: Skin appeared brighter
- Day 14+: Skin tone & texture appeared to improve
- Day 28+: Skin was said to be visible clearer and smoother
Every person’s skin is unique, so your experience may be different. Consistency is key for the best possible results.
HOW TO USE
- For best results, use after applying a water-based serum, moisturizer, or our Clerra Rehydrating Mist to help lock in hydration.
- Shake well before each use.
- Apply 3–5 drops to clean, slightly damp skin 1–2x daily.
- Massage gently until fully absorbed.
- Use sunscreen daily as needed—especially when using products that contain Vitamin C.
Every Age Radiance Serum - a superfruit blend designed to brighten and nourish skin.
Ingredient Highlights
Built on gentle, oil-loving THD Vitamin C to brighten and even tone without stinging, plus:
- Rosehip oil — a glow-giving classic rich in skin-loving fatty acids
- Cloudberry oil — a nordic berry oil that wakes up dull skin
- Elderberry — antioxidant support
- CoQ10 — a skin-native antioxidant for a lit-from-within look
$18.00
The two-minute morning massage your face has been missing.
A contoured facial brush designed for lymphatic-style massage. Sweep it from the center of the face outward — along the jaw, under the cheekbones, down the neck — to help ease the look of morning puffiness and wake up your glow.
WHAT IT DOES
- Helps reduce the look of puffiness, especially around the jaw and under-eyes
- Boosts surface circulation for a fresh, awake look
- Preps skin to drink in your serum or face oil
- Feels like a mini facial — at home, in two minutes
Gentle, repeated outward strokes encourage the natural drainage your skin does on its own — the brush just makes it easy and consistent. Use it on clean skin with a few drops of Ekoa™ Face Oil so it glides without pulling.
Light pressure is all it takes — let the contour do the work.
The two-minute morning massage your face has been missing.
A contoured facial brush designed for lymphatic-style massage. Sweep it from the center of the face outward — along the jaw, under the cheekbones, down the neck — to help ease the look of morning puffiness and wake up your glow.
WHAT IT DOES
- Helps reduce the look of puffiness, especially around the jaw and under-eyes
- Boosts surface circulation for a fresh, awake look
- Preps skin to drink in your serum or face oil
- Feels like a mini facial — at home, in two minutes
Gentle, repeated outward strokes encourage the natural drainage your skin does on its own — the brush just makes it easy and consistent. Use it on clean skin with a few drops of Ekoa™ Face Oil so it glides without pulling.
Light pressure is all it takes — let the contour do the work.
$9.00
$25.00
Pick any five scents from the Urthy library as pocket-sized eau de parfum spray minis — five for $25 instead of $10 each.
Wear each one for a few days. When you find the one you keep reaching for, it comes as an eau de parfum, a perfume oil roller, a candle, a Habitat Mist and a diffuser. Same scent everywhere.
Choose your five scents on this page before adding to cart. Repeats are fine. Every Mix + Match order also comes with $25 toward your next order of $75 or more.
Pick any five scents from the Urthy library as pocket-sized eau de parfum spray minis — five for $25 instead of $10 each.
Wear each one for a few days. When you find the one you keep reaching for, it comes as an eau de parfum, a perfume oil roller, a candle, a Habitat Mist and a diffuser. Same scent everywhere.
Choose your five scents on this page before adding to cart. Repeats are fine. Every Mix + Match order also comes with $25 toward your next order of $75 or more.
$22.00
By reducing transepidermal water loss (TEWL), Clarity helps keep moisture where it belongs—inside your skin.
The Teens Clarity Serum blend is designed to balance, calm, and clear breakouts—without stripping your skin. It’s your gentle but powerful ally against hormonal acne, redness, and irritation.
KEY INGREDIENTS
- Tamanu Oil: Fights bacteria, reduces inflammation, and speeds healing.
- THD Ascorbate: A stable form of Vitamin C that brightens dark marks and boosts clarity.
- Licorice CO2: Soothes irritation and fades post-acne spots.
- Jojoba Oil: Regulates oil production and keeps skin balanced.
WHEN YOU MIGHT SEE RESULTS
In past participant feedback, the following improvements were most commonly reported:
- Day 7: Skin felt calmer and less irritated
- Day 14+: Skin appeared to have a reduction in redness & acne spots
- Day 28+: Skin was said to be visible clearer and smoother
Every person’s skin is unique, so your experience may be different. Consistency is key for the best possible results.
HOW TO USE
- For best results, use after applying a water-based serum, moisturizer, or our Clarra Rehydrating Mist to help lock in hydration.
- Shake well before each use.
- Apply 3–5 drops to clean, slightly damp skin 1–2x daily.
- Massage gently until fully absorbed.
- Use sunscreen daily as needed—especially when using products that contain Vitamin C.
The Every Age Clarity Serum - your natural line of defense against acne prone skin.
Ingredient Highlights
Built on gentle, oil-loving THD Vitamin C to brighten and even tone without stinging, plus:
- Tamanu oil — a traditional skin-clearing oil for blemish-prone skin
- Black cumin seed oil — helps calm and clarify
- Licorice root — brightens the look of marks left behind
- Bisabolol — the calming heart of chamomile
By reducing transepidermal water loss (TEWL), Clarity helps keep moisture where it belongs—inside your skin.
The Teens Clarity Serum blend is designed to balance, calm, and clear breakouts—without stripping your skin. It’s your gentle but powerful ally against hormonal acne, redness, and irritation.
KEY INGREDIENTS
- Tamanu Oil: Fights bacteria, reduces inflammation, and speeds healing.
- THD Ascorbate: A stable form of Vitamin C that brightens dark marks and boosts clarity.
- Licorice CO2: Soothes irritation and fades post-acne spots.
- Jojoba Oil: Regulates oil production and keeps skin balanced.
WHEN YOU MIGHT SEE RESULTS
In past participant feedback, the following improvements were most commonly reported:
- Day 7: Skin felt calmer and less irritated
- Day 14+: Skin appeared to have a reduction in redness & acne spots
- Day 28+: Skin was said to be visible clearer and smoother
Every person’s skin is unique, so your experience may be different. Consistency is key for the best possible results.
HOW TO USE
- For best results, use after applying a water-based serum, moisturizer, or our Clarra Rehydrating Mist to help lock in hydration.
- Shake well before each use.
- Apply 3–5 drops to clean, slightly damp skin 1–2x daily.
- Massage gently until fully absorbed.
- Use sunscreen daily as needed—especially when using products that contain Vitamin C.
The Every Age Clarity Serum - your natural line of defense against acne prone skin.
Ingredient Highlights
Built on gentle, oil-loving THD Vitamin C to brighten and even tone without stinging, plus:
- Tamanu oil — a traditional skin-clearing oil for blemish-prone skin
- Black cumin seed oil — helps calm and clarify
- Licorice root — brightens the look of marks left behind
- Bisabolol — the calming heart of chamomile
$10.00
$10.00
Designed for modern body rituals, our therapeutic silicon cup is used with Ekoa body oil or Tetra Oleum oil body wash to glide smoothly across the skin. This gentle, continuous movement helps release tension, support lymphatic drainage, and improve the appearance of cellulite. Unlike traditional stationary cupping, these cups are always kept in motion—creating a soothing, sculpting massage that leaves your body feeling lighter, relaxed, and refreshed.
Designed for modern body rituals, our therapeutic silicon cup is used with Ekoa body oil or Tetra Oleum oil body wash to glide smoothly across the skin. This gentle, continuous movement helps release tension, support lymphatic drainage, and improve the appearance of cellulite. Unlike traditional stationary cupping, these cups are always kept in motion—creating a soothing, sculpting massage that leaves your body feeling lighter, relaxed, and refreshed.
$15.00
Urthy Fragrance, sized for the road.
A travel-size Mini Bar edition of our Urthy fragrance line. Same formula, smaller footprint — made for carry-ons, gym bags, and trying before you commit to full size.
WHAT IT DOES
- Your Urthy scent in a travel format
- TSA-friendly travel size
- Perfect for sampling before going full size
Urthy Fragrance, sized for the road.
A travel-size Mini Bar edition of our Urthy fragrance line. Same formula, smaller footprint — made for carry-ons, gym bags, and trying before you commit to full size.
WHAT IT DOES
- Your Urthy scent in a travel format
- TSA-friendly travel size
- Perfect for sampling before going full size
$14.00
Everlume Whole Body Balm, sized for the road.
A travel-size Mini Bar edition of our Everlume Whole Body Balm — the nourishing balm great for face and body. Same formula, smaller footprint — made for carry-ons, gym bags, and trying before you commit to full size.
WHAT IT DOES
- Rich, skin-cushioning balm hydration
- TSA-friendly travel size
- Perfect for sampling before going full size
Everlume Whole Body Balm, sized for the road.
A travel-size Mini Bar edition of our Everlume Whole Body Balm — the nourishing balm great for face and body. Same formula, smaller footprint — made for carry-ons, gym bags, and trying before you commit to full size.
WHAT IT DOES
- Rich, skin-cushioning balm hydration
- TSA-friendly travel size
- Perfect for sampling before going full size
$10.00
Healthy skin. Just enough color.
NOMUMU isn't foundation.
It's skincare with just enough color to enhance what's already there.
Instead of masking your skin, our breathable, skin-first formula evens tone, softens redness, and delivers a healthy, natural finish that still looks like you.
Because your skin deserves to be seen—not covered.
Why You'll Love It
- Skincare-first formula
- Sheer, buildable coverage
- Lightweight, breathable finish
- Enhances instead of hides
- Comfortable enough for everyday wear
- Designed to let healthy skin shine through
- Clean, conscious ingredients
- Available in six adaptable base colors
Why Only Six Base Colors?
Most makeup brands give you dozens of shades and expect you to figure it out.
We took a different approach.
NOMUMU features six thoughtfully designed base colors that flex beautifully across a range of skin tones thanks to our sheer, skin-first formula.
Less guessing.
More confidence.
Find Your Base Color
Canvas - Neutral Light
Fair to light skin with neutral undertones.
Honey - Warm Light
Fair to light skin with warm undertones.
Buff - Neutral Medium
Light-medium to medium skin with neutral undertones.
Sienna - Warm Medium
Medium skin with warm undertones.
Truffle - Neutral Deep
Medium-deep to deep skin with neutral undertones.
Chestnut - Warm Deep
Deep skin with warm undertones.
Skincare First. Color Second.
Long before we created NOMUMU, we formulated skincare.
That experience taught us something.
Most people don't actually want more makeup.
They want healthier-looking skin.
So we built NOMUMU around nourishing ingredients first, then added just enough pigment to perfect—not hide—your complexion.
It's everything you love about skincare with just enough color to help you feel confident in your own skin.
The Finish
Think...
✓ Healthy skin
✓ Soft glow
✓ Even-looking complexion
✓ Your freckles still visible
✓ Your skin still looks like skin
Never heavy.
Never sticky.
Never mask-like.
How to Use
Using clean fingertips, a brush, or a sponge, apply a small amount to the face and blend outward. Wear one sheer layer for a naturally perfected finish or build where you want additional coverage.
MINIS
If you want to test the colors on your skin, then select one of our minis to try them out.
Healthy skin. Just enough color.
NOMUMU isn't foundation.
It's skincare with just enough color to enhance what's already there.
Instead of masking your skin, our breathable, skin-first formula evens tone, softens redness, and delivers a healthy, natural finish that still looks like you.
Because your skin deserves to be seen—not covered.
Why You'll Love It
- Skincare-first formula
- Sheer, buildable coverage
- Lightweight, breathable finish
- Enhances instead of hides
- Comfortable enough for everyday wear
- Designed to let healthy skin shine through
- Clean, conscious ingredients
- Available in six adaptable base colors
Why Only Six Base Colors?
Most makeup brands give you dozens of shades and expect you to figure it out.
We took a different approach.
NOMUMU features six thoughtfully designed base colors that flex beautifully across a range of skin tones thanks to our sheer, skin-first formula.
Less guessing.
More confidence.
Find Your Base Color
Canvas - Neutral Light
Fair to light skin with neutral undertones.
Honey - Warm Light
Fair to light skin with warm undertones.
Buff - Neutral Medium
Light-medium to medium skin with neutral undertones.
Sienna - Warm Medium
Medium skin with warm undertones.
Truffle - Neutral Deep
Medium-deep to deep skin with neutral undertones.
Chestnut - Warm Deep
Deep skin with warm undertones.
Skincare First. Color Second.
Long before we created NOMUMU, we formulated skincare.
That experience taught us something.
Most people don't actually want more makeup.
They want healthier-looking skin.
So we built NOMUMU around nourishing ingredients first, then added just enough pigment to perfect—not hide—your complexion.
It's everything you love about skincare with just enough color to help you feel confident in your own skin.
The Finish
Think...
✓ Healthy skin
✓ Soft glow
✓ Even-looking complexion
✓ Your freckles still visible
✓ Your skin still looks like skin
Never heavy.
Never sticky.
Never mask-like.
How to Use
Using clean fingertips, a brush, or a sponge, apply a small amount to the face and blend outward. Wear one sheer layer for a naturally perfected finish or build where you want additional coverage.
MINIS
If you want to test the colors on your skin, then select one of our minis to try them out.