4STEPS. ONE ROUTINE.

FACE

4 · PROTECT · FACE · AM + PM

EVERY AGE Serum Nourish 30s

EVERY AGE SERUM · SKIN IN ITS 30s · BAKUCHIOL · SEA BUCKTHORN · VITAMIN C ESTER

The oil for the decade skin starts asking for more.

Somewhere in your 30s skin stops bouncing back on its own — the first lines stay, tone gets patchy, and a late night shows. Nourish is a face oil built for skin in its 30s: bakuchiol does the work people reach for retinol to do, without the peeling; sea buckthorn and rosehip feed the barrier with the fatty acids it is starting to lose; and an oil-soluble vitamin C ester keeps tone even. Step 4 of the routine — the last layer, morning and night.

$65.00

How this supports longevity: keeps the barrier fed with lipids and the surface smooth now, so the appearance of lines has less to build on later.

Is it for your skin?

Skin in its 30s: first real lines, slower bounce-back, a barrier that suddenly has opinions. Anyone who wants what retinol promises without the peeling and stinging. Anyone whose skin looks tired even when they are not.

The science

In your 30s two things change at once: the skin makes fewer of the lipids that hold the barrier together, and the surface renews more slowly, so lines and uneven tone start to stick. Nourish addresses both. Bakuchiol has been shown in a head-to-head trial to match retinol on the appearance of wrinkles and pigmentation with less irritation. Sea buckthorn and rosehip supply omega-3, -6 and -7 fatty acids plus carotenoids to a barrier that is starting to run short, and pomegranate sterols slow water loss. Tetrahexyldecyl ascorbate — an oil-soluble vitamin C ester — keeps tone even, acmella flower extract softens the look of expression lines, and bisabolol keeps the whole formula calm.

Key ingredients

Bakuchiol · Sea buckthorn fruit/seed oil · Tetrahexyldecyl ascorbate (vitamin C ester) · Rosehip seed oil · Acmella flower extract · Bisabolol · Squalane · Jojoba oil · Meadowfoam seed oil · Oat kernel oil · Pomegranate sterols · Tocopherol (vitamin E)

Full ingredients

Squalane, Isopropyl Myristate, Rosa Canina (Rosehip) Seed Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Avena Sativa (Oat) Kernel Oil, Punica Granatum Sterols, Tetrahexyldecyl Ascorbate, Bakuchiol, Spilanthes Acmella Flower Extract, Tocopherol, Bisabolol, Jojoba/Meadowfoam Esters, Rosmarinus Officinalis (Rosemary) Leaf Extract (CO₂).

How to use

Shake the bottle. Press 3–5 drops into clean, slightly damp skin, morning and night. Oils go last — after any water-based serum, mist or moisturizer, so they seal it in. Press rather than rub, and let it absorb before makeup.

EVERY AGE Serum Nourish 30s

$65.00

NOW

FEEL IT

A silky oil that disappears into damp skin in under a minute. Skin feels cushioned and looks rested rather than shiny — makeup goes over it fine.

SMOOTHER, EVENER

By week three or four the surface feels smoother and tone looks more even. No flaking, no adjustment period — bakuchiol does not ask for one.

OVER TIME

LINES HAVE LESS TO WORK WITH

Used daily for twelve weeks, the look of fine lines and dark marks softens. A barrier kept fed with lipids and antioxidants is the quiet reason skin in its 30s keeps looking like itself.

BAKUCHIOL

RETINOL RESULTS, NO PEELING

SEA BUCKTHORN + ROSEHIP

FEEDS THE BARRIER

VITAMIN C ESTER

EVENS THE LOOK OF TONE

ACMELLA

SOFTENS THE LOOK OF FIRST LINES

AM + PM

FACE

WHAT'S IN IT. WHAT THE RESEARCH FOUND.

KEY ACTIVES.
DOSED RIGHT.

Bakuchiol, sea buckthorn and an oil-soluble vitamin C ester on a rosehip and squalane base. Here is what published research says about the three doing the most work — studies on the ingredients, not on this bottle.

01 / 03

BAKUCHIOL

12 WEEKS

A plant compound from the babchi seed that switches on many of the same skin pathways as retinol. It is the ingredient in Nourish for the look of first lines and uneven tone — without the irritation that keeps people off retinol.

Randomized, double-blind trial, 44 adults, 12 weeks: 0.5% bakuchiol twice daily and 0.5% retinol once daily both significantly reduced wrinkle surface area and hyperpigmentation, with no statistical difference between them. Retinol users reported more scaling and stinging.

Br J Dermatol · 2019

02 / 03

SEA BUCKTHORN OIL

3 MONTHS

Fruit and seed oil from a hardy orange berry, unusually rich in omega-7 and omega-3 fatty acids and carotenoids. It is the barrier-feeding part of Nourish, and the reason the oil has a warm tint.

30 women aged 50–70 applied a sea buckthorn seed oil night cream to the face twice daily for three months: skin hydration and overall elasticity improved significantly (p<0.001), measured by instrument, and skin thickness increased. Older panel than this serum is built for; industry-affiliated study.

J Appl Cosmetol · 2009

03 / 03

VITAMIN C ESTER

12 WEEKS

Tetrahexyldecyl ascorbate — vitamin C bonded to a fatty acid so it dissolves in oil, stays stable and does not sting. In Nourish it is the tone-evening antioxidant alongside bakuchiol.

Open-label study, 35 healthy adults aged 21–55, 12 weeks of a daily serum built on tetrahexyldecyl ascorbate: skin pigmentation, fine lines and roughness all improved significantly versus baseline (p<0.0001), and water loss through the skin (TEWL) was lower by week 4. The serum also contained a second antioxidant, and there was no placebo group.

J Cosmet Dermatol · 2024

Study results describe research on the individual ingredient, not clinical testing of this finished formula. Individual results vary.

HOW TO USE

LAST LAYER. THREE TO FIVE DROPS.

Contains bakuchiol, which we suggest skipping during pregnancy — reach for Ekoa Face Oil instead. Give it twelve weeks; that is how long the studies ran.

1Cleanse with Tetra Oleum

2Signal or Clerra on damp skin

3Press 3–5 drops of Nourish over face and neck

4Let it absorb before makeup

1Cleanse with Tetra Oleum

2Renewa two or three nights a week, then Signal

3Press 3–5 drops of Nourish over face and neck

4Optional: Everlume on very dry patches

WHERE TO APPLY

Face and neck · First lines, uneven tone · Morning and night

REAL CONCERNS. A CLEAR ANSWER.